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101 0 $aeng
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183   $acr
200 10$aMarketing and Sales in the Chemical Industry
205   $a2nd ed.
210 31$a[Place of publication not identified]$cWiley VCH Imprint$d2002
215   $a1 online resource (166 pages)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a3-527-30625-0 
330   $aIf manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.
608   $aElectronic books.
676   $a660.068
700   $aJakobi$b Rolf$0921754
801  0$bPQKB
906   $aBOOK
912   $a9910146238603321
996   $aMarketing and Sales in the Chemical Industry$92068026
997   $aUNINA