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100   $a20080114d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCreating market insight$b[electronic resource] $ehow firms create value from market understanding /$fBrian D Smith,  Paul G. Raspin
210   $aChichester, England ;$aHoboken, NJ $cJohn Wiley & Sons$dc2008
215   $a1 online resource (334 p.)
300   $aDescription based upon print version of record.
311   $a0-470-98653-0 
320   $aIncludes bibliographical references (p. [303]-307) and indexes.
327   $aCreating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together - how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index
330   $a""Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."" Beverley Dipper, Market Insight Manager, Microsoft UK Ltd ""I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to aga
606   $aMarketing$xManagement
606   $aMarketing$xPlanning
606   $aProblem solving
606   $aOrganizational effectiveness
615  0$aMarketing$xManagement.
615  0$aMarketing$xPlanning.
615  0$aProblem solving.
615  0$aOrganizational effectiveness.
676   $a658.8/02
700   $aSmith$b Brian D$g(Brian David),$f1961-$0282302
701   $aRaspin$b Paul G$0903409
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910146104303321
996   $aCreating market insight$92019578
997   $aUNINA