LEADER 03657oam 2200673I 450 001 9910791876703321 005 20200520144314.0 010 $a1-135-17690-6 010 $a1-135-17691-4 010 $a1-283-04522-2 010 $a9786613045225 010 $a0-203-86356-9 024 7 $a10.4324/9780203863565 035 $a(CKB)2560000000059902 035 $a(EBL)646531 035 $a(OCoLC)707067595 035 $a(SSID)ssj0000467936 035 $a(PQKBManifestationID)12210748 035 $a(PQKBTitleCode)TC0000467936 035 $a(PQKBWorkID)10496770 035 $a(PQKB)10469947 035 $a(MiAaPQ)EBC646531 035 $a(Au-PeEL)EBL646531 035 $a(CaPaEBR)ebr10452683 035 $a(CaONFJC)MIL304522 035 $a(OCoLC)710992342 035 $a(PPN)156741199 035 $a(EXLCZ)992560000000059902 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe connected customer $ethe changing nature of consumer and business markets /$fedited by Stefan Wuyts. [et al.] 210 1$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (372 p.) 300 $aDescription based upon print version of record. 311 $a1-138-99776-5 311 $a1-84872-837-9 320 $aIncludes bibliographical references and indexes. 327 $aOpportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. 330 $aIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider 606 $aConsumer behavior 606 $aBranding (Marketing) 606 $aMarketing 615 0$aConsumer behavior. 615 0$aBranding (Marketing) 615 0$aMarketing. 676 $a658.8/342 686 $aQP 600$2rvk 701 $aWuyts$b Stefan$01480568 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910791876703321 996 $aThe connected customer$93697250 997 $aUNINA LEADER 02966oas 22012973a 450 001 9910146008603321 005 20260206164701.0 011 $a1097-4199 035 $a(DE-599)ZDB2001944-0 035 $a(DE-599)2001944-0 035 $a(OCoLC)38128790 035 $a(CONSER)sn 97005046 035 $a(CKB)954925560565 035 $ahttps://learn360.infobase.com/titles/127409?aid= 035 $a(EXLCZ)99954925560565 100 $a19971223a19889999 sy a 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNeuron 210 $aCambridge, MA $cCell Press 300 $aRefereed/Peer-reviewed 300 $aTitle from title screen. 311 08$a0896-6273 531 0 $aNeuron 606 $aNeurons$vPeriodicals 606 $aNeurons 606 $aNeurobiologie mole?culaire$vPe?riodiques 606 $aNeurones$vPe?riodiques 606 $aNeurones 606 $aNeurons$2fast$3(OCoLC)fst01036436 606 $aNeurophysiologie$2gnd 606 $aNervenzelle$2gnd 606 $aZeitschrift$2gnd 606 $aNeurobiologie$2gtt 606 $aNeuronen$2gtt 606 $aNeurones$vRevistes$2lemac 606 $aNeurobiologia molecular$vRevistes$2lemac 606 $aNeurofisiologia$vRevistes$2lemac 608 $aPeriodical. 608 $aPeriodicals.$2fast 608 $aZeitschrift$2swd 615 0$aNeurons 615 2$aNeurons. 615 6$aNeurobiologie mole?culaire 615 6$aNeurones 615 6$aNeurones. 615 7$aNeurons. 615 7$aNeurophysiologie 615 7$aNervenzelle 615 7$aZeitschrift. 615 17$aNeurobiologie. 615 17$aNeuronen. 615 7$aNeurones 615 7$aNeurobiologia molecular 615 7$aNeurofisiologia 676 $a591 801 0$bNSD 801 1$bNSD 801 2$bOCL 801 2$bMXC 801 2$bOCLCQ 801 2$bMUQ 801 2$bOCLCQ 801 2$bOCL 801 2$bGUA 801 2$bOCLCQ 801 2$bNSD 801 2$bKSU 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 801 2$bOCLCF 801 2$bOCLCS 801 2$bOCLCQ 801 2$bDEFHM 801 2$bOCLCO 801 2$bOCLCA 801 2$bMOW 801 2$bU3W 801 2$bOCLCO 801 2$bDLC 801 2$bWYU 801 2$bOCLCO 801 2$bOCLCA 801 2$bVT2 801 2$bCGU 801 2$bOCLCO 801 2$bOCLCA 801 2$bOCLCQ 801 2$bIOY 801 2$bSFB 801 2$bOCLCA 801 2$bOCLCL 801 2$bAZU 801 2$bAUW 801 2$bCN4UL 801 2$bUAB 801 2$bPUG 801 2$bS2H 801 2$bCDN 801 2$bUBQ 801 2$bQGK 801 2$bSRU 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910146008603321 996 $aNeuron$9792527 997 $aUNINA