LEADER 02614nam 2200589 450 001 9910798041703321 005 20230125183946.0 010 $a1-63157-358-6 035 $a(CKB)3710000000570057 035 $a(OCoLC)935736407 035 $a(CaBNVSL)swl00406106 035 $a(Au-PeEL)EBL4334079 035 $a(CaPaEBR)ebr11140302 035 $a(CaONFJC)MIL887881 035 $a(CaSebORM)9781631573583 035 $a(MiAaPQ)EBC4334079 035 $a(EXLCZ)993710000000570057 100 $a20160119d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aShopper marketing $ea how-to business story /$fPaul Barnett 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (xiv, 261 pages) $cillustrations 225 1 $aConsumer behavior collection,$x2163-937X 311 $a1-63157-357-8 320 $aIncludes bibliographical references (pages 233-254) and index. 330 3 $aThe book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners. The book contains over 300 industry and academic references as well as numerous examples from the author's own experience. 410 0$aConsumer behavior collection.$x2163-937X 606 $aMarketing 606 $aConsumer behavior 610 $acategory management 610 $adigital marketing 610 $aFMCG 610 $akey account management 610 $aretail marketing 610 $ashopper insights 610 $ashopper marketing 615 0$aMarketing. 615 0$aConsumer behavior. 676 $a658.8 700 $aBarnett$b Paul.$01515887 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910798041703321 996 $aShopper marketing$93751947 997 $aUNINA LEADER 03254oas 2201261 a 450 001 9910145771703321 005 20260203110045.0 011 $a1744-8069 035 $a(OCoLC)57465303 035 $a(CONSER) 2005243311 035 $a(CKB)1000000000009278 035 $a(MiFhGG)5QEH 035 $a(MiAaPQ)55042 035 $a(DE-599)ZDB2174252-2 035 $a(DE-599)2174252-2 035 $a(EXLCZ)991000000000009278 100 $a20050121a20059999 sy a 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aMolecular pain 210 $a[London] $cBioMed Central$d2005- 300 $aRefereed/Peer-reviewed 300 $aTitle from PDF caption (publisher's Web site, viewed March 22, 2005). 531 10$aMol Pain 606 $aPain$xMolecular aspects$vPeriodicals 606 $aPain$xPathophysiology$vPeriodicals 606 $aPain$xPhysiological aspects$vPeriodicals 606 $aPain$xphysiopathology 606 $aPain & Pain Management 606 $aDouleur$xAspect mole?culaire$vPe?riodiques 606 $aDouleur$xPhysiopathologie$vPe?riodiques 606 $aDouleur$xAspect physiologique$vPe?riodiques 606 $aPain$xPathophysiology$2fast$3(OCoLC)fst01050397 606 $aPain$xPhysiological aspects$2fast$3(OCoLC)fst01050400 606 $aNeurobiologia$2thub 606 $aDolor$2thub 608 $aPeriodical. 608 $aFulltext. 608 $aPeriodicals. 608 $aperiodicals.$2aat 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 608 $aRevistes electro?niques.$2lemac 608 $aPe?riodiques.$2rvmgf 615 0$aPain$xMolecular aspects 615 0$aPain$xPathophysiology 615 0$aPain$xPhysiological aspects 615 12$aPain$xphysiopathology. 615 4$aPain & Pain Management. 615 6$aDouleur$xAspect mole?culaire 615 6$aDouleur$xPhysiopathologie 615 6$aDouleur$xAspect physiologique 615 7$aPain$xPathophysiology. 615 7$aPain$xPhysiological aspects. 615 07$aNeurobiologia. 615 07$aDolor. 712 02$aBioMed Central Ltd. 801 0$bOUN 801 1$bOUN 801 2$bOCLCQ 801 2$bNLM 801 2$bOCL 801 2$bZYU 801 2$bCUS 801 2$bOCLCQ 801 2$bHEBIS 801 2$bCUS 801 2$bUKMGB 801 2$bOCLCQ 801 2$bGBVCP 801 2$bOCLCQ 801 2$bOCLCF 801 2$bEUW 801 2$bOCLCQ 801 2$bCASUM 801 2$bOCLCO 801 2$bOCLCA 801 2$bWT2 801 2$bGWDNB 801 2$bDLC 801 2$bNLE 801 2$bOCLCA 801 2$bOCL 801 2$bLND 801 2$bAU@ 801 2$bOCLCO 801 2$bOCLCA 801 2$bOCL 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 801 2$bNLW 801 2$bOCLCQ 801 2$bSRU 801 2$bOCLCQ 801 2$bU3W 801 2$bOCLCQ 801 2$bOCLCL 801 2$bQGK 801 2$bUEJ 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910145771703321 996 $aMolecular pain$91931725 997 $aUNINA