LEADER 04583nam 22006494a 450 001 9910145752203321 005 20180731043950.0 010 $a1-280-27100-0 010 $a9786610271009 010 $a0-470-34183-1 010 $a0-470-85909-1 010 $a0-470-85919-9 035 $a(CKB)1000000000018890 035 $a(EBL)220534 035 $a(OCoLC)57306106 035 $a(SSID)ssj0000176959 035 $a(PQKBManifestationID)11201792 035 $a(PQKBTitleCode)TC0000176959 035 $a(PQKBWorkID)10207642 035 $a(PQKB)10731004 035 $a(MiAaPQ)EBC220534 035 $a(EXLCZ)991000000000018890 100 $a20030619d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe i-mode wireless ecosystem$b[electronic resource] /$fTakeshi Natsuno ; translated by Ruth South McCreery 210 $aChichester, West Sussex ;$aHoboken, N.J. $cJohn Wiley$dc2003 215 $a1 online resource (191 p.) 300 $aDescription based upon print version of record. 311 $a0-470-85908-3 320 $aIncludes bibliographical references (p. 167) and index. 327 $aThe i-mode Wireless Ecosystem; About the Author; Contents; Preface to the English Edition; Introduction; 1 A Value-Generating Ecosystem; 1.1 From Concept to Reality; 1.2 An Ecosystem Model that Generates High Added Value; 1.3 DoCoMo's Role in the Ecosystem; 1.4 The User Experience is Critical; 1.5 A Lubricant: The De Facto Standard; 1.6 Another Lubricant: The Experience of Success; 1.7 Why not so Successful Overseas?; 1.8 A Value Chain not Found Elsewhere; 1.9 A Suggestion for Multichannel Television; 1.10 The Ecosystem Idea: An Infrastructure-Type Business Essential 327 $a3.3 Java Opens out Mobile Phone Uses3.4 Setting Mobile Phone Specifications - a la i-mode; 3.5 The Next Evolutionary Step: Born through Positive Feedback; 3.6 Reading in Cards by Infrared; Postscript: Java - Success out of Disaster; 4 Connection with the Real and the Realistic; 4.1 From the Street; 4.2 High Tech? Not Necessarily; 4.3 Printing Service: Step by Step; 4.4 Proven Advantages: Our Tie-Up with Coca-Cola; 4.5 Sega: New Games Using Mobile Phones; 4.6 D2C Builds a Mobile Advertising Market; Postscript: Look-Alikes? PlayStation and i-mode; 5 i-mode and the Battle for Net Supremacy 327 $a5.1 Real Use Begins Now5.2 Untouched Territory for the Internet; 5.3 Where i-mode is Going Next...; 5.4 Progress on the Vertical Dimension Spurs Horizontal Progress; 5.5 AOL Targets Aggregation; 5.6 And Microsoft too; 5.7 Those Who Provide the Circuits: A Hard Life, with No Added Value; 5.8 The Theory of Horizontal Specialization: In Our Interest?; 5.9 Similar, but Different: AOL and Ordinary ISPs; 5.10 Is there an Opportunity for Manufacturers?; 5.11 Fractal Structures: The Internet and the Real World; 5.12 Business Opportunities through Links to the Real World 327 $aPostscript: Justice and Generosity in the IT World?6 i-mode for the World; 6.1 From Japan to a Global-Scale Ecosystem; 6.2 Why Take i-mode Overseas?; 6.3 The Nursery School Model; 6.4 Difficulties in Achieving Consensus; 6.5 The First Step, Customized Straps; 6.6 Early Results of i-mode's Overseas Expansion; Postscript: Marrying off a Beloved Daughter; Afterword; Further Reading; Index 330 $ai-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by which the technology has spread over Japan. In Japan, the number of i-mode users is close to a sensat 606 $aWireless Internet 606 $aMobile communication systems 606 $aCell phone services industry$zJapan 608 $aElectronic books. 615 0$aWireless Internet. 615 0$aMobile communication systems. 615 0$aCell phone services industry 676 $a004.67/8 676 $a384.33 676 $a621.3821 700 $aNatsuno$b Takeshi$0903340 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910145752203321 996 $aThe i-mode wireless ecosystem$92245939 997 $aUNINA