LEADER 02540nam 2200565Ia 450 001 9910145292103321 005 20230721030804.0 010 $a0-7494-5126-2 035 $a(CKB)1000000000403840 035 $a(EBL)294992 035 $a(OCoLC)476061646 035 $a(SSID)ssj0000361680 035 $a(PQKBManifestationID)12143832 035 $a(PQKBTitleCode)TC0000361680 035 $a(PQKBWorkID)10353630 035 $a(PQKB)11137537 035 $a(MiAaPQ)EBC294992 035 $a(EXLCZ)991000000000403840 100 $a20061011d2007 uy 0 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 10$aInstant creativity$b[electronic resource] $esimple techniques to ignite innovation & problem solving /$fBrian Clegg and Paul Birch 210 $aLondon ;$aPhiladelphia $cKogan Page Limited$d2007 215 $a1 online resource (192 p.) 300 $aDescription based upon print version of record. 311 $a0-7494-4867-9 320 $aIncludes bibliographical references (p. 170-171). 327 $aContents; 1 Why creativity?; 2 Creativity primer; 3 The techniques; 4 Techniques 1; 5 Techniques 2; 6 Other sources; Appendix 1 The Selector; Appendix 2 Lists for techniques 330 $aInstant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and pr 606 $aCreative ability in business$vProblems, exercises, etc 606 $aProblem solving$vProblems, exercises, etc 606 $aBrainstorming$vProblems, exercises, etc 606 $aCreative thinking$vProblems, exercises, etc 615 0$aCreative ability in business 615 0$aProblem solving 615 0$aBrainstorming 615 0$aCreative thinking 676 $a658.3 676 $a658.314 700 $aClegg$b Brian$0759001 701 $aBirch$b Paul$f1956-$01207963 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910145292103321 996 $aInstant creativity$92786865 997 $aUNINA