LEADER 01763nam 2200373Ia 450 001 996387998403316 005 20221108070837.0 035 $a(CKB)4940000000085956 035 $a(EEBO)2240891332 035 $a(OCoLC)43663235 035 $a(EXLCZ)994940000000085956 100 $a20000319d1646 uy 0 101 0 $aeng 135 $aurbn||||a|bb| 200 10$a[P]aroemiologia anglo-latina in usum scholarum concinnata. Or proverbs, English, and Latine, methodically disposed according to the common-place heads, in Erasmus his adages$b[electronic resource] $e Very use-full and delightfull for all sorts of men, on all occasions. More especially profitable for scholars for the attaining elegancie, sublimitie, and varietie of the best expressions 210 $aLondon, $c[Pri]nted for R.M. and are to be sold [by] Samvel Man, dwelling at the Swan in Pauls Church-yard$d1646 215 $a[16], 329, [7] p 300 $aIncludes index. 300 $a"The Epistle to the Reader" signed: John Clarke. 300 $aWing (2nd ed.) attributes to John Clarke, d. 1658. 300 $aImperfect: tightly bound, with considerable loss of text. 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Part I Overview: The Motivation for Change and the Necessity for Challenging Current Mental Models Chapter 1: The Five Forces Driving the Need for Change, and the Enablers to Do So Chapter 2: It's All in Your Head: Challenging Entrenched Mindsets about "Advertising" Part II Overview: A New Model of Advertising Chapter 3: Orchestrating Value Creation across ALL Touchpoints Chapter 4: Aligning Individuals, Organizations, and Society through Authentic and Compelling Brand Purpose and Initiatives for Win-Win-Win Impact Chapter 5: Making the Substance of Each Touchpoint, and Touchpoint Journey, "RAVES" Chapter 6: Designing Touchpoints to Leverage the Expanded Power of Context: "MADEs" Part III: What to Do Now to Get Ready For - And Co-Create - The Future Chapter 7 Embrace a Culture of Adaptive Experimentation Chapter 8: Leverage All Aspects of the Organizational Architecture to Effect Change or Start Fresh Chapter 9: Transcend Silos and Barriers with Aligned Objectives, Open Innovation, Network Activation and Network Orchestration Chapter 10: A Global Movement From and Beyond Advertising toward a More Desirable Future Appendix One The Backstory: The Wharton FoA Program and the Advertising 2020 Project Appendix Two: Planning and Conducting an Experiment Appendix Three: Example Worksheet Appendix 4: Advertising 2020 Collaborators Bibliography . 330 $a"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Advertising relies upon the engagement of target audience members to be successful, and achieving this engagement is becoming both easier and more difficult as communication channels change to keep up with the latest technology. Retaining a dynamic, flexible approach to advertising--and understanding where to make changes to your methods--is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising industry, and understand how it may change in the coming decade Avoid the mistake of failing to change your approach to advertising as the industry evolves Identify the concrete actions you can take right now to improve your results Discover the RAVES method of advertising Beyond Advertising is a forward-thinking text that every advertising professional needs to maintain a level of relevancy as the industry continues to evolve"--$cProvided by publisher. 330 $a"Over two-hundred of the world's most forward-thinking executives, innovators, and academics paint a picture of what the future of "advertising" could and should be by the year 2020. In this book they give concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising on both advertisers and the people they seek to influence. The book will focus on three current examples: - "Advertising" is in the throes of a transformation that calls into question its most fundamental concepts, but very few marketers are doing anything different to adapt. - Marketers cannot simply continue doing what they've been doing and expect to succeed. - What to start doing differently now: create advertising that is Relevant and Respectful, Actionable, Valuable, Experiential, and offers a Surprising Story (RAVES) orchestrated across all touch points and the implications of this to the vision, objectives, strategies and organizational and network architecture of the involved firms"--$cProvided by publisher. 410 0$aTHEi Wiley ebooks. 606 $aAdvertising 606 $aCommunication in marketing 606 $aCustomer relations 615 0$aAdvertising. 615 0$aCommunication in marketing. 615 0$aCustomer relations. 676 $a659.1 686 $aBUS018000$2bisacsh 700 $aWind$b Yoram$0107221 702 $aHays$b Catharine$f1958- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910136430903321 996 $aBeyond advertising$92066663 997 $aUNINA LEADER 01536nas 2200433-a 450 001 9910145064303321 005 20240413030802.0 035 $a(CKB)991042742053510 035 $a(CONSER)sn-88017219- 035 $a(DE-599)ZDB2667228-5 035 $a(EXLCZ)99991042742053510 100 $a20750907b19091936 -a- - 101 0 $aeng 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Parliamentary debates (official report)$i[House of Commons] 210 $aLondon $cH.M.S.O.$d[1909]-1937 215 $a1 online resource 300 $aVols. 1-7 lack section title. 300 $aMay be cited as: [volume] H.C. 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