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100   $a19991214d2000      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aStrategic marketing $ean introduction /$fTony Proctor
205   $a1st ed.
210   $aLondon ;$aNew York $cRoutledge$d2000
215   $a1 online resource (337 p.)
300   $aDescription based upon print version of record.
311   $a0-415-20811-4 
311   $a0-415-20810-6 
320   $aIncludes bibliographical references (p. [303]-312) and index.
327   $aBook Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
327   $aFurther readingIndex
330   $aA fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.
606   $aMarketing$xDecision making
606   $aMarketing$xManagement
615  0$aMarketing$xDecision making.
615  0$aMarketing$xManagement.
676   $a658.8/02
700   $aProctor$b Tony$0145002
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910144869503321
996   $aStrategic marketing$92133392
997   $aUNINA