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100   $a20071220d2008      uy             0
101 0 $aeng
135   $aurunu|||||
181   $ctxt
182   $cc
183   $acr
200 10$aTuned in$b[electronic resource] $euncover the extraordinary opportunities that lead to business breakthroughs /$fCraig Stull, Phil Myers, and David Meerman Scott
205   $a1st edition
210   $aHoboken, N.J. $cJ. Wiley & Sons$dc2008
215   $a1 online resource (221 p.)
300   $aDescription based upon print version of record.
311   $a0-470-26036-X 
320   $aIncludes bibliographical references (p. 175-182) and index.
327   $aTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out . . . and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index
327   $aAbout the Authors About Pragmatic Marketing; Next Steps
330   $aIf you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
606   $aSuccess in business
606   $aCreative ability in business
615  0$aSuccess in business.
615  0$aCreative ability in business.
676   $a658.4/09
700   $aStull$b Craig$0925293
701   $aMyers$b Phil$0925294
701   $aScott$b David Meerman$0504476
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906   $aBOOK
912   $a9910144137903321
996   $aTuned in$92077550
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