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100   $a19991109d2000      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCommunication in poultry grower relations$b[electronic resource] $ea blueprint to success /$fLarry Cole
205   $a1st ed.
210   $aAmes $cIowa State University Press$dc2000
215   $a1 online resource (258 p.)
300   $aDescription based upon print version of record.
311   $a0-8138-2736-1 
327   $aCommunication in Poultry Grower Relations; Contents; Acknowledgments; Introduction; Chapter 1; Where We Are Is from Where We Came; Chapter 2; Inverting the Pyramid; Chapter 3; Creating a Grower-Relations Corporate Culture; Chapter 4; Moments of Truth: The Keys to Successful Working Relationships; Chapter 5; Growers Speak to the Issue of Creating the Ideal Company-Grower Working Relationship; Chapter 6; Knowing What Needs to Be Known; Chapter 7; Making Decisions Closer to the Grower; Chapter 8; Implementing the WOW! Factor; Chapter 9; Building Better Bridges on the Way to Grower Relations
327   $aChapter 10Leading Change; Chapter 11; Integrating the Parts to Make the Whole; How to Contact the Author; Appendix A Grower Relations Survey; Appendix B Delmarva Survey; Appendix C Flock Services Report; Appendix D Excellence in Grower Relations; Appendix E What Can Be Done to Create a WOW!?; Appendix F Poultry and Environmental Dialogue
330   $aCommunication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the ""how to"" format in which this book details the relationship process so a company and its growers can implement the procedures discussed.  The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the five phases of change to successfully implement the improvements in the company-growe
606   $aPoultry industry$xManagement
606   $aCommunication in management
615  0$aPoultry industry$xManagement.
615  0$aCommunication in management.
676   $a636.5/0068/4
676   $a636.500684
700   $aCole$b Larry$f1945-$0251027
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910144118903321
996   $aCommunication in poultry grower relations$92041947
997   $aUNINA