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100   $a20061027d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aConversations with marketing masters$b[electronic resource] /$fLaura Mazur and Louella Miles
210   $aChichester ;$aHoboken, NJ $cJohn Wiley$dc2007
215   $a1 online resource (250 p.)
300   $aDescription based upon print version of record.
311   $a0-470-02591-3 
320   $aIncludes bibliographical references and index.
327   $aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
330   $aConversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout
606   $aMarketing
606   $aMarketing$xManagement
606   $aMarketing personnel$vInterviews
615  0$aMarketing.
615  0$aMarketing$xManagement.
615  0$aMarketing personnel
676   $a658.8
700   $aMazur$b Laura$0897081
701   $aMiles$b Louella$0897082
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910143584703321
996   $aConversations with marketing masters$92004381
997   $aUNINA