LEADER 03315nam 2200649Ia 450 001 9910778448603321 005 20221108093121.0 010 $a0-674-02065-0 024 7 $a10.4159/9780674020658 035 $a(CKB)1000000000805645 035 $a(StDuBDS)AH23050589 035 $a(SSID)ssj0000096556 035 $a(PQKBManifestationID)11137903 035 $a(PQKBTitleCode)TC0000096556 035 $a(PQKBWorkID)10081886 035 $a(PQKB)10962668 035 $a(Au-PeEL)EBL3300718 035 $a(CaPaEBR)ebr10331304 035 $a(OCoLC)923117009 035 $a(DE-B1597)574431 035 $a(DE-B1597)9780674020658 035 $a(MiAaPQ)EBC3300718 035 $a(OCoLC)1248759800 035 $a(EXLCZ)991000000000805645 100 $a19951122d1996 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAccounting for tastes$b[electronic resource] /$fGary S. Becker 210 $aCambridge, MA $cHarvard University Press$d1996 215 $a1 online resource (288p. )$cill 300 $aOriginally published: 1996. 311 $a0-674-54356-4 311 $a0-674-54357-2 320 $aIncludes bibliographical references (p. 245-258) and index. 327 $aPart I: Personal Capital 1. Preferences and Values De Gustibus Non Est Disputandum A Theory of Rational Addiction Rational Addiction and the Effect of Price on Consumption An Empirical Analysis of Cigarette Addiction Habits, Addictions, and Traditions Part 2: Social Capital The Economic Way of Looking at Life A Theory of Social Interactions A Note on Restaurant Pricing and Other Examples of Social Influences on Price A Simple Theory of Advertising as a Good or Bad Norms and the Formation of Preferences Spouses and Beggars: Love and Sympathy Acknowledgments References Index 330 $aEconomists generally accept as given the old adage that there's no accounting for taste. Nobel Laureate Gary Becker disagrees, and in this collection confronts the problem of preferences and values. 330 $bEconomists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists. 606 $aConsumers' preferences 606 $aConsumer behavior 606 $aConsumption (Economics)$xSocial aspects 606 $aHuman capital 615 0$aConsumers' preferences. 615 0$aConsumer behavior. 615 0$aConsumption (Economics)$xSocial aspects. 615 0$aHuman capital. 676 $a339.47 700 $aBecker$b Gary S$g(Gary Stanley),$f1930-$0118957 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778448603321 996 $aAccounting for tastes$925695 997 $aUNINA LEADER 02441oas 2200877 a 450 001 9910143523003321 005 20250922213015.0 035 $a(OCoLC)60628642 035 $a(CONSER) 2005249114 035 $a(CKB)111088195291310 035 $a(EXLCZ)99111088195291310 100 $a20050614b19uu2004 sf 101 0 $aeng 135 $aurunu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe courier 210 $a[Brussels] $c[Commission of the European Communities] 311 1 $a1606-2000 330 $a"European Community-African-Caribbean-Pacific" (varies). 517 1 $aCourier ACP-EU 517 1 $aACP-EU courier 517 3 $aCourier, Africa Caribbean Pacific European Community 517 3 $aCourier, Africa Caribbean Pacific European Union 517 1 $aCourrier 606 $aEconomic history$2fast$3(OCoLC)fst00901974 606 $aRelations$2fast$3(OCoLC)fst01892706 606 $aSocial conditions$2fast$3(OCoLC)fst01919811 606 $aOntwikkelingspolitiek$2gtt 606 $aECONOMIC RELATIONS$2unbist 606 $aECONOMIC DEVELOPMENT$2unbist 606 $aAFRICA$2unbist 606 $aCARIBBEAN REGION$2unbist 606 $aOCEANIA$2unbist 606 $aEUROPE$2unbist 607 $aDeveloping countries$xEconomic conditions$vPeriodicals 607 $aDeveloping countries$xSocial conditions$vPeriodicals 607 $aDeveloping countries$2fast 608 $aPeriodicals.$2fast 615 7$aEconomic history. 615 7$aRelations. 615 7$aSocial conditions 615 17$aOntwikkelingspolitiek. 615 17$aECONOMIC RELATIONS. 615 17$aECONOMIC DEVELOPMENT. 615 17$aAFRICA. 615 17$aCARIBBEAN REGION. 615 17$aOCEANIA. 615 17$aEUROPE. 676 $a338.91/6/04 712 02$aCommission of the European Communities 712 02$aEuropean Commission 801 0$bOCLCS 801 1$bOCLCS 801 2$bZYU 801 2$bDLC 801 2$bIUL 801 2$bOCLCS 801 2$bCUV 801 2$bOCLCQ 801 2$bINU 801 2$bOCLCE 801 2$bOCLCQ 801 2$bOCLCF 801 2$bOCLCA 801 2$bOCL 801 2$bOCLCO 801 2$bOCLCQ 801 2$bOCLCA 801 2$bOCLCQ 801 2$bOCLCL 906 $aJOURNAL 912 $a9910143523003321 996 $aThe courier$91898103 997 $aUNINA