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010   $a9786610519231
010   $a0-470-05628-2
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035   $a(EBL)266991
035   $a(OCoLC)475991451
035   $a(SSID)ssj0000134146
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035   $a(PQKBTitleCode)TC0000134146
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035   $a(CaSebORM)9781118046470
035   $a(EXLCZ)991000000000354469
100   $a20060419d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCustomer data integration$b[electronic resource] $ereaching a single version of the truth /$fJill Dyche?, Evan Levy
205   $a1st edition
210  1$aHoboken, New Jersey :$cJohn Wiley & Sons,$d2006.
215   $a1 online resource (322 p.)
225 1 $aWiley and SAS Business Series ;$vv.7
300   $aDescription based upon print version of record.
311   $a1-118-04647-1 
311   $a0-471-91697-8 
320   $aIncludes bibliographical references and index.
327   $aCustomer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
327   $aChapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index
330   $a""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI.""-Philip Kotler, S. C. JohnsonDistinguished Professor of International Marketing Kellogg Schoo
410  0$aWiley and SAS Business Series
606   $aCustomer relations$xData processing
606   $aData warehousing
608   $aElectronic books.
615  0$aCustomer relations$xData processing.
615  0$aData warehousing.
676   $a658.8/120285
676   $a658.8120285
700   $aDyche?$b Jill$0543427
701   $aLevy$b Evan$0905983
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910143432003321
996   $aCustomer data integration$92026326
997   $aUNINA