LEADER 02928nam  22005414a 450 
001 9910143399303321
005 20170809162038.0
010   $a0-470-89364-8
010   $a1-119-20136-5
010   $a1-280-31177-0
010   $a9786610311774
010   $a0-471-78429-X
035   $a(CKB)1000000000355111
035   $a(EBL)251682
035   $a(OCoLC)68193613
035   $a(SSID)ssj0000226911
035   $a(PQKBManifestationID)12044780
035   $a(PQKBTitleCode)TC0000226911
035   $a(PQKBWorkID)10263287
035   $a(PQKB)11333726
035   $a(MiAaPQ)EBC251682
035   $a(EXLCZ)991000000000355111
100   $a20050815d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPricing on purpose$b[electronic resource] $ecreating and capturing value /$fRonald J. Baker
210   $aHoboken, N.J. $cJ. Wiley$dc2006
215   $a1 online resource (402 p.)
300   $aDescription based upon print version of record.
311   $a0-471-72980-9 
320   $aIncludes bibliographical references (p. 343-354) and index.
327   $aWhy is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates.
330   $a-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition""With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do wit
606   $aPricing
608   $aElectronic books.
615  0$aPricing.
676   $a658.816
700   $aBaker$b Ronald J$0867337
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910143399303321
996   $aPricing on purpose$92041727
997   $aUNINA