LEADER 00758nam0-22002891i-450- 001 990007902600403321 005 20040713092338.0 010 $a0-470-84567-8 035 $a000790260 035 $aFED01000790260 035 $a(Aleph)000790260FED01 035 $a000790260 100 $a20040702d2003----km-y0itay50------ba 101 0 $aeng 102 $aGB 200 1 $aBayesian econometrics$fGary Koop 210 $aChichester ; Hoboken$cJ. Wiley$dİ2003 215 $aXIV, 359 p.$d25 cm 676 $a330.01519542 700 1$aKoop,$bGary$0268405 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990007902600403321 952 $aVI E 1103$b40141$fFSPBC 959 $aFSPBC 996 $aBayesian econometrics$9670562 997 $aUNINA LEADER 04809oam 22008774a 450 001 9910437641903321 005 20230621135858.0 010 $a0-9955277-0-9 035 $a(CKB)5590000000430763 035 $a(OCoLC)1006344001 035 $a(MdBmJHUP)muse95585 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/55200 035 $a(oapen)doab55200 035 $a(EXLCZ)995590000000430763 100 $a20171010d2016 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aOn Curiosity$eThe Art of Market Seduction /$fFranck Cochoy ; translated by Jaciara T. Lira 210 $cMattering Press$d2016 210 1$aManchester :$cMattering Press,$d2016 210 4$dİ2016 215 $a1 online resource (1 online resource) 300 $aOriginally published as: De la curiosite: L'art de la seduction marchande 311 08$a0-9955277-1-7 327 $a1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity. -- 2. Bluebeard: Towards the Marketisation of Curiosity. -- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors. -- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix . -- 5. 'Closer' Door-closer Closer 330 8 $aWhat draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies ... In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. 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