LEADER 03648nam 2200673 a 450 001 9910141419603321 005 20200520144314.0 010 $a1-119-20818-1 010 $a1-280-69674-5 010 $a9786613673701 010 $a1-118-35156-8 035 $a(CKB)2670000000206354 035 $a(EBL)938847 035 $a(OCoLC)793497236 035 $a(SSID)ssj0000681129 035 $a(PQKBManifestationID)11365553 035 $a(PQKBTitleCode)TC0000681129 035 $a(PQKBWorkID)10655164 035 $a(PQKB)11070008 035 $a(MiAaPQ)EBC938847 035 $a(DLC) 2012019480 035 $a(Au-PeEL)EBL938847 035 $a(CaPaEBR)ebr10580215 035 $a(CaONFJC)MIL367370 035 $a(EXLCZ)992670000000206354 100 $a20120510d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBRICS and beyond$b[electronic resource] $eexecutive lessons on emerging markets /$fStephanie Jones 210 $aChichester [England] $cWiley$d2012 215 $a1 online resource (303 p.) 300 $aDescription based upon print version of record. 311 $a1-118-35151-7 311 $a1-119-96269-2 320 $aIncludes bibliographical references and index. 327 $aPreface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. 330 $a BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently in 606 $aInternational business enterprises$zDeveloping countries 606 $aSocial responsibility of business$zDeveloping countries 606 $aDiversity in the workplace$zDeveloping countries 606 $aIndustrial management$zDeveloping countries 607 $aBRIC countries$xForeign economic relations 608 $aElectronic books. 615 0$aInternational business enterprises 615 0$aSocial responsibility of business 615 0$aDiversity in the workplace 615 0$aIndustrial management 676 $a658/.049 700 $aJones$b Stephanie$f1957-$0949229 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910141419603321 996 $aBRICS and beyond$92145513 997 $aUNINA