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010   $a0-470-98000-1
010   $a1-119-20732-0
010   $a1-283-37408-0
010   $a9786613374080
010   $a0-470-98002-8
035   $a(CKB)2670000000130897
035   $a(EBL)699511
035   $a(OCoLC)768081372
035   $a(SSID)ssj0000641471
035   $a(PQKBManifestationID)11393677
035   $a(PQKBTitleCode)TC0000641471
035   $a(PQKBWorkID)10623316
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035   $a(MiAaPQ)EBC699511
035   $a(EXLCZ)992670000000130897
100   $a20101129d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe sponsorship handbook$b[electronic resource] $eessential tools, tips and techniques for sponsors and sponsorship seekers /$fPippa Collett and William Fenton
210   $aSan Francisco, Calif. $cJossey-Bass$d2011
215   $a1 online resource (266 p.)
300   $aDescription based upon print version of record.
311   $a0-470-97984-4 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Sponsors -- pt. 2. Sponsorship seekers -- pt. 3. The way ahead.
330   $a"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"--$cProvided by publisher.
606   $aCorporate sponsorship
608   $aElectronic books.
615  0$aCorporate sponsorship.
676   $a300
676   $a659.2
686   $aBUS058000$2bisacsh
700   $aFenton$b William$g(William Seaborne),$f1957-$0902254
701   $aCollett$b Pippa$0902255
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910141233303321
996   $aThe sponsorship handbook$92016831
997   $aUNINA