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010   $a1-282-93952-1
010   $a9786612939525
010   $a0-470-66504-1
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035   $a(EBL)564953
035   $a(OCoLC)700687368
035   $a(SSID)ssj0000433835
035   $a(PQKBManifestationID)12176547
035   $a(PQKBTitleCode)TC0000433835
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100   $a20100312d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe brand gym$b[electronic resource] $ea practical workout to gain and retain brand leadership /$fDavid Taylor and David Nichols
205   $a2nd ed.
210   $aChichester, U.K. $cWiley$d2010
215   $a1 online resource (259 p.)
300   $aDescription based upon print version of record.
311   $a0-470-68619-7 
320   $aIncludes bibliographical references and index.
327   $aThe Brand Gym; Contents; What's new in Brandgym 2?; Overview to The Brandgym Workouts; Acknowledgments; Introduction: Being a leader; 1 Workout One: Follow the money; 2 Workout Two: Use insight as fuel; 3. Workout Three: Focus, focus, focus; 4 Workout Four: Build big brand ideas; 5 Workout Five: Grow the core; 6 Workout Six: Stretch your brand muscles; 7 Workout Seven: Amplify your marketing plan; 8 Workout Eight: Rally the troops; References; Index
330   $a"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--$cProvided by publisher.
606   $aBrand name products
606   $aProduct management
615  0$aBrand name products.
615  0$aProduct management.
676   $a658.8/27
700   $aTaylor$b David$f1964-$0892603
701   $aNichols$b David$f1967-$0931144
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910141039303321
996   $aThe brand gym$92094756
997   $aUNINA