LEADER 04419nam 2200841Ia 450 001 9910141037403321 005 20250905110030.0 010 $a9786613043771 010 $a9781136889356 010 $a1136889353 010 $a9781136889363 010 $a1136889361 010 $a9781283043779 010 $a1283043777 010 $a9780203840115 010 $a0203840119 024 7 $a10.4324/9780203840115 035 $a(CKB)2670000000068830 035 $a(EBL)614681 035 $a(OCoLC)701703716 035 $a(SSID)ssj0000467970 035 $a(PQKBManifestationID)11337425 035 $a(PQKBTitleCode)TC0000467970 035 $a(PQKBWorkID)10497649 035 $a(PQKB)11370317 035 $a(OCoLC)701718168 035 $a(Au-PeEL)EBL614681 035 $a(CaPaEBR)ebr10446874 035 $a(CaONFJC)MIL304377 035 $a(MiAaPQ)EBC614681 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/38578 035 $a(ScCtBLL)b4a18905-9836-4bf6-a8ec-fb1404e4f309 035 $a(OCoLC)1139834579 035 $a(oapen)doab38578 035 $a(ODN)ODN0004546911 035 $a(EXLCZ)992670000000068830 100 $a20100430d2011 uy 0 101 0 $aeng 135 $aurmn#---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConsumer-citizens of China $ethe role of foreign brands in the imagined future China /$fKelly Tian and Lily Dong 205 $a1st ed. 210 $aLondon ;$aNew York $cRoutledge$d2011 215 $a1 online resource (xviii, 147 pages) $cdigital, PDF file(s) 225 0 $aRoutledge contemporary China series ;$v60 300 $aDescription based upon print version of record and e-publication (viewed on March 19, 2019). 311 08$a9780415854627 311 08$a0415854628 311 08$a9780415553490 311 08$a0415553490 320 $aIncludes bibliographical references and index. 327 $a1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. 330 $aThis book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot?s paradox" and answers scholars? questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. 410 0$aRoutledge Contemporary China Series ;$v60. 606 $aConsumers$zChina$xPsychology 606 $aBrand choice$zChina$xPsychological aspects 606 $aNationalism$zChina 607 $aChina$xCivilization$xForeign influences 615 0$aConsumers$xPsychology. 615 0$aBrand choice$xPsychological aspects. 615 0$aNationalism 676 $a306.30951 700 $aTian$b Kelly$0801050 701 $aDong$b Lily$0801049 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910141037403321 996 $aConsumer-Citizens of China$91802408 997 $aUNINA