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010   $a1-119-20067-9
010   $a1-283-05271-7
010   $a9786613052711
010   $a1-118-03036-2
035   $a(CKB)2670000000077533
035   $a(EBL)675118
035   $a(OCoLC)748213183
035   $a(MiAaPQ)EBC675118
035   $a(EXLCZ)992670000000077533
100   $a20130418d2011      uy|            0
101 0 $aeng
135   $aur||u---||u||
200 10$aBusiness Analytics for Sales and Marketing Managers$b[electronic resource] $eHow to Compete in the Information Age/$fGert H.N. Laursen
210   $aChichester $cWiley$d2011
210   $aHoboken $cJohn Wiley & Sons$d2011
215   $a1 online resource (258 p.)
225 1 $aWiley and SAS Business Series ;$vv.41
300   $aDescription based upon print version of record.
311   $a0-470-91286-3 
320   $aIncludes bibliographical references and index.
327   $aCONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
327   $aAbout the AuthorIndex
330   $aExpert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.How to align information management with company strategyExamines how to get, grow, and retain valuable customersDiscusses how to optimize existing customer intelligence processes  Showing you how to make extensive use of data, statistical, and quan
410  0$aWiley and SAS Business Series
606   $aConsumers' preferences$xResearch
606   $aConsumers$xResearch
606   $aBusiness planning
606   $aConsumers - Research
606   $aConsumers' preferences - Research
606   $aConsumers' preferences --Research
606   $aConsumers --Research
606   $aManagement information systems
615  0$aConsumers' preferences$xResearch.
615  0$aConsumers$xResearch.
615  4$aBusiness planning.
615  4$aConsumers - Research.
615  4$aConsumers' preferences - Research.
615  4$aConsumers' preferences --Research.
615  4$aConsumers --Research.
615  4$aManagement information systems.
676   $a658.4/038011
676   $a658.8343
686   $aBUS043000$2bisacsh
700   $aLaursen$b Gert H. N$0902055
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
801  2$bAzTeS
906   $aBOOK
912   $a9910141013903321
996   $aBusiness Analytics for Sales and Marketing Managers$92109251
997   $aUNINA