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010   $a0-470-97137-1
010   $a1-119-20611-1
010   $a1-282-78354-8
010   $a9786612783548
010   $a0-470-97233-5
035   $a(MiAaPQ)EBC589253
035   $a(Au-PeEL)EBL589253
035   $a(CaPaEBR)ebr10419045
035   $a(CaONFJC)MIL278354
035   $a(OCoLC)669491770
035   $a(EXLCZ)992670000000048492
100   $a20100619d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
200 14$aThe handbook of online and social media research$b[electronic resource] $etools and techniques for market researchers /$fby Ray Poynter
210   $aNew York $cWiley$d2010
215   $a463p
300   $aDescription based upon print version of record.
311   $a0-470-71040-3 
327   $aMachine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements.
330   $a"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"--$cProvided by publisher.
330   $a"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--$cProvided by publisher.
606   $aMarketing research
606   $aSocial media
606   $aInternet searching
608   $aElectronic books.
615  0$aMarketing research.
615  0$aSocial media.
615  0$aInternet searching.
676   $a658.8/3
700   $aPoynter$b Ray$0957128
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910140949603321
996   $aThe handbook of online and social media research$92168045
997   $aUNINA