LEADER 03022nam  2200649Ia 450 
001 9910140841203321
005 20170816114925.0
010   $a0-470-76851-7
010   $a1-119-20502-6
010   $a1-282-72887-3
010   $a9786612728877
010   $a0-470-76849-5
035   $a(CKB)2670000000035312
035   $a(EBL)573725
035   $a(OCoLC)659500729
035   $a(SSID)ssj0000404864
035   $a(PQKBManifestationID)12156636
035   $a(PQKBTitleCode)TC0000404864
035   $a(PQKBWorkID)10346619
035   $a(PQKB)10667998
035   $a(MiAaPQ)EBC573725
035   $a(CaSebORM)9780470547991
035   $a(EXLCZ)992670000000035312
100   $a20100211d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aWinning with customers$b[electronic resource] $ea playbook for B2B /$fD. Keith Pigues, Jerry Alderman
205   $a1st edition
210   $aHoboken, NJ $cWiley$dc2010
215   $a1 online resource (486 p.)
300   $aIncludes index.
311   $a0-470-54799-5 
327   $aWinning with Customers: A Playbook for B2B; Contents; Foreword by Karel Czanderna; Preface; Acknowledgments; Introduction by Glenn Dalhart; Chapter 1: Why We Lose; Chapter 2: Define Winning; Chapter 3: The Playbook; Chapter 4: Winning Metrics; Chapter 5: What Does Your Customer Think?; Chapter 6: Informing Decisions; Chapter 7: Executing Value Creation and Value Capture; Chapter 8: The Scoreboard; Chapter 9: Getting Started; Chapter 10: Sustaining and Scaling; Afterword; About the Authors; About the Contributors; Index; Appendix A: Our Approach to Certification and Building Capability
327   $aAppendix B: A Little More Background on Outside-In
330   $aDo Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win
606   $aCustomer relations$xManagement
606   $aConsumer satisfaction
606   $aCustomer services$xManagement
608   $aElectronic books.
615  0$aCustomer relations$xManagement.
615  0$aConsumer satisfaction.
615  0$aCustomer services$xManagement.
676   $a658.8
676   $a658.8/04
686   $a85.40$2bcl
700   $aPigues$b D. Keith$0921707
701   $aAlderman$b Jerry D$0921708
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910140841203321
996   $aWinning with customers$92067942
997   $aUNINA