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035   $a(OCoLC)699474258
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100   $a20070720d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCommercialization of innovative technologies$b[electronic resource] $ebringing good ideas to the marketplace /$fC. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan
210   $aHoboken, N.J. $cJohn Wiley & Sons $cAlChE$dc2008
215   $a1 online resource (272 p.)
300   $aDescription based upon print version of record.
311   $a0-470-23007-X 
320   $aIncludes bibliographical references (p. 239-240) and index.
327   $aEstablishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
330   $aThis book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible ""innovation team"" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from tec
606   $aTechnological innovations
615  0$aTechnological innovations.
676   $a658.4063
676   $a658.5/77
700   $aTouhill$b C. J.$f1938-$0942471
701   $aTouhill$b Gregory J$0912077
701   $aO'Riordan$b Thomas A$0942472
712 02$aAmerican Institute of Chemical Engineers.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910140799503321
996   $aCommercialization of innovative technologies$92126806
997   $aUNINA