LEADER 03718nam 22005175 450 001 9910350214203321 005 20180909021039.0 010 $a981-13-1208-7 024 7 $a10.1007/978-981-13-1208-3 035 $a(CKB)4100000006519773 035 $a(MiAaPQ)EBC5510535 035 $a(DE-He213)978-981-13-1208-3 035 $a(EXLCZ)994100000006519773 100 $a20180907d2019 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Analytics and Applications$b[electronic resource] /$fedited by Arnab Kumar Laha 205 $a1st ed. 2019. 210 1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2019. 215 $a1 online resource (289 pages) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7246 311 $a981-13-1207-9 327 $aPart I: Overviews -- Chapter 1. Machine Learning -- Chapter 2. Regression Methods -- Chapter 3. Functional Data Analysis -- Chapter 4. Directional Data Analysis -- Chapter 5.Branching Processes -- Part II: Predictive Analysis Applications -- Chapter 6. Click-Through Rate Estimation using CHAID Classification Tree Model -- Chapter 7 . Predicting Success Probability in Professional Tennis Tournaments: Using a Logistic Regression Model -- Chapter 8. Hausdorff Path Clustering and Hidden Markov Model Applied to Person Movement Prediction in Retail Spaces -- Chapter 9. Improving Email Marketing Campaign Success Rate Using Personalization -- etc. 330 $aThis book includes selected papers submitted to the ICADABAI-2017 conference, offering an overview of the new methodologies and presenting innovative applications that are of interest to both academicians and practitioners working in the area of analytics. It discusses predictive analytics applications, machine learning applications, human resource analytics, operations analytics, analytics in finance, methodology and econometric applications. The papers in the predictive analytics applications section discuss web analytics, email marketing, customer churn prediction, retail analytics and sports analytics. The section on machine learning applications then examines healthcare analytics, insurance analytics and machine analytics using different innovative machine learning techniques. Human resource analytics addresses important issues relating to talent acquisition and employability using analytics, while a paper in the section on operations analytics describe an innovative application in oil and gas industry. 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The ancient Greek aphorism "know thyself" is immensely important in this regard. For unless counsellors are in harmony with themselves they cannot truly relate to the needs of those they seek to help. It is not enough for the counsellor to play the role of the therapist. He or she has to be the therapist - a very different concept. This book explores the journeys of self-discovery that prompted the pioneering practitioners to direct their skills in particular ways and the influence exerted by their backgrounds, ambitions, and personal histories. 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