LEADER 02607nam 2200589 450 001 9910460376503321 005 20200520144314.0 010 $a1-63157-358-6 035 $a(CKB)3710000000570057 035 $a(OCoLC)935736407 035 $a(CaBNVSL)swl00406106 035 $a(MiAaPQ)EBC4334079 035 $a(Au-PeEL)EBL4334079 035 $a(CaPaEBR)ebr11140302 035 $a(CaONFJC)MIL887881 035 $a(EXLCZ)993710000000570057 100 $a20160119d2016 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aShopper marketing $ea how-to business story /$fPaul Barnett 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2016. 215 $a1 online resource (xiv, 261 pages) $cillustrations 225 1 $aConsumer behavior collection,$x2163-937X 311 $a1-63157-357-8 320 $aIncludes bibliographical references (pages 233-254) and index. 330 3 $aThe book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario. The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again. This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners. The book contains over 300 industry and academic references as well as numerous examples from the author's own experience. 410 0$aConsumer behavior collection.$x2163-937X 606 $aMarketing 606 $aConsumer behavior 608 $aElectronic books. 610 $acategory management 610 $adigital marketing 610 $aFMCG 610 $akey account management 610 $aretail marketing 610 $ashopper insights 610 $ashopper marketing 615 0$aMarketing. 615 0$aConsumer behavior. 676 $a658.8 700 $aBarnett$b Paul.$0970686 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460376503321 996 $aShopper marketing$92206264 997 $aUNINA LEADER 03332 am 22004093u 450 001 9910140528203321 005 20230621140459.0 010 $a1-909188-29-8 010 $a1-909188-28-X 035 $a(CKB)2670000000566688 035 $a(WaSeSS)IndRDA00057161 035 $a(WaSeSS)IndRDA00125185 035 $a(EXLCZ)992670000000566688 100 $a20200702h20142014 fy 0 101 0 $aeng 135 $aurm|#---uuuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe past in the present $ea living heritage approach, Meteora, Greece /$fIoannis Poulios 210 1$aLondon, England :$cUbiquity Press,$d2014. 210 4$dİ2014 215 $a1 online resource (ix, 168 pages) $cillustrations; digital, PDF file(s) 311 08$aPrint version: 9781909188273 320 $aIncludes bibliographical references (pages 145-163) and index. 330 $aThe Past in the Present deals with the complexities in the operation and management of living heritage sites. It presents a new interpretation of such sites based on the concept of continuity, and its evolution to the present. It is demonstrated that the current theoretical framework and practice of conservation, as best epitomised in a values-based approach and the World Heritage concept, is based on discontinuity created between the monuments (considered to belong to the past) and the people of the present, thus seemingly unable to embrace living heritage sites. From this position, the study suggests an innovative approach that views communities and sites as an inseparable entity: a Living Heritage Approach. This approach brings a new insight into key concepts such as authenticity and sustainable development. Through the use of the monastic site of Meteora, Greece, as a case study, the discussion generated aims to shift the focus of conservation from ?preservation? towards a continual process of ?creation? in an ongoing present, attempting to change the way heritage is perceived, protected and, more importantly, further created. ?The Past in the Present is an important and much-needed contribution to the debate about living heritage ? and it is particularly significant in the context of the heritage of the past in the modern world. Anyone concerned with how the past is, or should be, integrated within modern lives and identities will need to read this book.? ? Leslie Brubaker, Director, Centre for Byzantine, Ottoman and Modern Greek Studies, University of Birmingham, UK. ?This interesting and thoroughly researched book by Ioannis Poulios is a useful tool in promoting the Living Heritage Approach, and provides a sound theoretical basis for future work. Living Heritage Approach is a paradigm shift that suggests a new way of addressing conservation for our heritage. ICCROM is proud to have introduced this approach, also with the contribution of Ioannis.? ? Gamini Wijesuriya, Project Manager, ICCROM. (DOI: http://dx.doi.org/10.5334/bak) 606 $aHistoric sites$zGreece 615 0$aHistoric sites 676 $a271.8 700 $aPoulios$b Ioannis$0802791 801 0$bWaSeSS 801 1$bWaSeSS 801 2$bUkMaJRU 906 $aBOOK 912 $a9910140528203321 996 $aThe past in the present$92010500 997 $aUNINA