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181   $2rdacontent
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200 00$aSignos do Consumo
210   $aBrazil, São Paulo SP $cUniversidade de São Paulo Escola de Comunicações e Artes Departamento de Relações Públicas Propaganda e Turismo$d2009-
300   $aRefereed/Peer-reviewed
311   $a1984-5057 
330   $aDevoted to research and scholarship in publicity and public relations.
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615  7$aMass media and culture
712 02$aUniversidade de São Paulo.$bEscola de Comunicações e Artes.$bDepartamento de Relações Públicas Propaganda e Turismo,
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996   $aSignos do Consumo$92252143
997   $aUNINA