LEADER 05620nam 2200721 450 001 9910140286003321 005 20200520144314.0 010 $a1-118-74697-X 010 $a1-118-74685-6 035 $a(CKB)2670000000530823 035 $a(EBL)1638488 035 $a(SSID)ssj0001211726 035 $a(PQKBManifestationID)11688051 035 $a(PQKBTitleCode)TC0001211726 035 $a(PQKBWorkID)11205443 035 $a(PQKB)10072765 035 $a(Au-PeEL)EBL1638488 035 $a(CaPaEBR)ebr10843874 035 $a(CaONFJC)MIL578557 035 $a(OCoLC)871224312 035 $a(CaSebORM)9781118492970 035 $a(MiAaPQ)EBC1638488 035 $a(PPN)182407136 035 $a(EXLCZ)992670000000530823 100 $a20140324h20142014 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCrowdfunding $ea guide to raising capital on the internet /$fSteven Dresner ; cover design, C. Wallace 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (268 p.) 225 1 $aBloomberg Financial Series 300 $aDescription based upon print version of record. 311 $a1-118-49297-8 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCrowdfunding: A Guide to Raising Capital on the Internet; Copyright; Contents; Acknowledgments; Introduction; Part 1: The Business of Crowdfunding; Chapter 1: Crowdfunding: A Historical Perspective; Crowdfunding Isn't New; Why Crowdfunding Disappeared; Regulation D, Sarbanes-Oxley, and Regulatory Reform; The Modern Era; Chapter 2: Understanding the "Crowd"; Quality Entrepreneurs and Ideas; Working on the Fundamentals for Crowdfunding: First Things First; Finding a Solution, Filling a Need; What They Did Right; What They Did Wrong; How Small Business Owners Can Prepare for Crowd Investing 327 $aA Radically Transformed Environment Chapter 3: A Statistical View of Crowdfunding; The Marketplace; The Crowdfunding World Map; Crowdfunding Models; Financial versus Nonfinancial Return Crowdfunding; Donation-Based Crowdfunding; Rewards-Based Crowdfunding; Lending-Based Crowdfunding; Equity-Based Crowdfunding; The Market Outlook; Chapter 4: Current Market Dynamics; Rewards-Based Crowdfunding; Investment Crowdfunding; Equity Crowdfunding; Debt-Based Crowdfunding; Charity/Donation Crowdfunding; Niche Crowdfunding Platforms; Real Estate; Alternative Energy; Hardware; Film; Concerts/Events 327 $aBook Publishing Beer; Apps; Education; Market Testing with Rewards-Based Crowdfunding; Pretail: The Consumer Comes First; Crowdsourced Feedback; The Pitfalls of Crowd Wisdom; Managing the Crowd's Feedback; Examples: Pretail in Action; Broker-Dealers Entering the "Accredited" Crowdfunding Space; Crowdfunding as a Political Tool; Fraud in Noninvestment Crowdfunding; Defining Fraud; The Risks of Fraudulent Crowdfunding; Examples of Rewards-Based Crowdfunding Fraud; How to Protect Yourself; No Fraud in Investment Crowdfunding? (Not Yet at Least); Additional Resources 327 $aPart 2: Preparing for Your Crowdfunding Campaign Chapter 5: Business Planning in Preparation for a Crowdfunding Campaign; Writing a Business Plan Disclosure Document; Basic Information; Description of the Business; Description of Financial Condition; Use of Proceeds and Offering Amount; Valuing Your Company: Pricing Securities and Understanding Capital Structure; Reviewed versus Audited Financial Statements; Budgeting, Projections, and Forecasting; Conclusion; Chapter 6: Protecting Your Intellectual Property; The Importance of Protecting IP on Crowdfunding Platforms; Patents: Protecting Ideas 327 $aThe Nuts and Bolts of Patents Crowdfunding Risks and the Provisional Patent Application; The America Invents Act; Copyright: Protection of Creative Works; Crowdfunding Risks with Copyrightable Material; Trademark: Designations of Source or Origin; Crowdfunding Risks with Trademarks; Trade Secret Protection; Crowdfunding Risks with Trade Secrets; IP Portfolio Management: A Best Practice; Chapter 7: Understanding Your Investor Options; The Decision to Bring on Investors; Benefits; Drawbacks; General Obligations to Investors; Regulatory Obligations; Nonaccredited versus Accredited Investors 327 $aInvestor Education Obligations 330 $aA groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of DealFlow Media, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the 410 0$aBloomberg financial series. 606 $aElectronic fund raising 606 $aSmall business$xFinance 606 $aNew business enterprises$xFinance 615 0$aElectronic fund raising. 615 0$aSmall business$xFinance. 615 0$aNew business enterprises$xFinance. 676 $a658.1522402854678 700 $aDresner$b Steven$0906007 702 $aWallace$b C. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910140286003321 996 $aCrowdfunding$92153463 997 $aUNINA