LEADER 05413nam 2200697 a 450 001 9910462522603321 005 20200520144314.0 010 $a1-118-23957-1 010 $a1-280-59039-4 010 $a9786613620224 010 $a1-118-22638-0 035 $a(EBL)818122 035 $a(OCoLC)784883600 035 $a(SSID)ssj0000663831 035 $a(PQKBManifestationID)12293540 035 $a(PQKBTitleCode)TC0000663831 035 $a(PQKBWorkID)10603433 035 $a(PQKB)11694284 035 $a(MiAaPQ)EBC818122 035 $a(CaSebORM)9781118167779 035 $a(Au-PeEL)EBL818122 035 $a(CaPaEBR)ebr10630522 035 $a(CaONFJC)MIL362022 035 $a(OCoLC)801977556 035 $a(EXLCZ)992670000000166877 100 $a20120718d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOptimize$b[electronic resource] $ehow to attract and engage more customers by integrating SEO, social media, and content marketing /$fLee Odden 205 $a1st edition 210 $aHoboken, N.J. $cWiley$d2012 215 $a1 online resource (xii, 243 p.) $cill 300 $aDescription based upon print version of record. 311 $a1-118-16777-5 320 $aIncludes bibliographical references (p. 233-238) and index. 327 $aOptimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing; Contents; Foreword; Preface; Acknowledgments; Phase 1: Planning; Chapter 1: Setting the Stage for an Optimized State of Mind; Content Marketing Trilogy: Discovery, Consumption, and Engagement; The Intersection of Search Optimization And Social Media; Whatever Can Be Searched Can Be Optimized; Optimize For Customers; Optimize For Experiences; Are you ready to be optimized?; Action Items; Chapter 2: Journey: Where Does Optimize and Socialize Fit in Your Company? 327 $aOptimized B2C Search MarketingB2B Content Marketing Optimization; Optimization and the Enterprise; Public Relations; Customer Service; Recruiting and HR; Action Items; Chapter 3: Smart Marketing Requires Intelligence: Research, Audit, and Listen; Business and Content Competitors in Search Results; Research the Social Landscape; Technical SEO Audit of Your Website; Action Items; Chapter 4: In It to Win It: Setting Objectives; The Role of Search and Social Media with Content Marketing; Identifying Online Marketing Objectives; Online Public Relations Objectives 327 $aHR and Recruiting Content Optimization ObjectivesCustomer Service Objectives; Action Items; Chapter 5: Roadmap to Success: Content Marketing Strategy; Inheriting an Online Marketing Mess; Why Your Business Needs a Content Marketing Strategy; Why Your Business Needs a Content Marketing Strategy; A Holistic Approach to Content Marketing; Six Steps for a Better Content Marketing Strategy; Search Engine Optimization Strategy; How SEO Can Work With Content Strategy; Five Essential SEO Audits; Social Media Marketing Strategy 327 $aTying It All Together: An Optimized and Socialized Content Marketing StrategyAction Items; Phase 2: Implementation; Chapter 6: Know Thy Customer: Personas; The What and Why of Customer Personas; Why Customer Segments and Personas Are Important; A Process for Developing Buyer Personas; Collecting Data for Personas; How Personas Guide Content Creation and Optimization; Action Items; Chapter 7: Words Are Key to Customers: Keyword Research; A Perfect Keyword Brainstorm; Document Keyword Metrics; Keyword Brainstorm, Evaluation, and Filtering; Listen To the Voice of the Customer 327 $aFilter Keywords with a Research ToolBuilding Your Keyword Glossary; Research Social Topics; Action Items; Chapter 8: Attract, Engage, and Inspire: Building Your Content Plan; What is content marketing?; Knowing Your Customer Is Essential For Effective Content Marketing; Is Your Marketing Mechanical Or Meaningful?; Create a Content Plan; Inventory Existing Content and Map the Gaps; Basic Process for Creating an Editorial Calendar; Social Content Promotion; 20 Different Content Types; Hub and Spoke Publishing; Social Media SEO; Cycle of Social Media and SEO; Action Items 327 $aChapter 9: Content Isn't King, It's the Kingdom: Creation and Curation 330 $aAttract, engage, and inspire your customers with an ""Optimize and Socialize"" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and 606 $aDirect marketing 606 $aDirect selling 606 $aSocial media 608 $aElectronic books. 615 0$aDirect marketing. 615 0$aDirect selling. 615 0$aSocial media. 676 $a658.872 700 $aOdden$b Lee$0889101 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462522603321 996 $aOptimize$91986558 997 $aUNINA LEADER 04256oam 2200661zu 450 001 9910140127703321 005 20210807001142.0 010 $a2-35412-196-2 024 7 $a10.4000/books.pupvd.1798 035 $a(CKB)2560000000351963 035 $a(SSID)ssj0001540565 035 $a(PQKBManifestationID)12012820 035 $a(PQKBTitleCode)TC0001540565 035 $a(PQKBWorkID)11534070 035 $a(PQKB)11115534 035 $a(WaSeSS)IndRDA00044048 035 $a(FrMaCLE)OB-pupvd-1798 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/42863 035 $a(PPN)182837459 035 $a(oapen)doab42863 035 $a(EXLCZ)992560000000351963 100 $a20160829d1998 uy 101 0 $afre 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aLes celleres et la naissance du village en Roussillon (Xe-XVe siècles 210 $cPresses universitaires de Perpignan$d1998 210 31$a[Place of publication not identified]$cPresses universitaires de Perpignan Éditions Trabucaire$d1998 215 $a1 online resource (717 pages) 225 0 $aE?tudes 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a2-905828-97-8 330 $aAu départ est la cellera. Ce noyau originel des villages n'est rien d'autre que l'espace sacré entourant l'église, de forme le plus souvent circulaire, de trente pas de rayon, incluant donc le cimetière et servant d'asile aux habitants des campagnes en période de violences. En ce sens, la cellera roussillonnaise semble s'identifier formellement à la sagrera de la Catalogne du Sud. De fait, l'origine est la même, mais l'évolution fut divergente : c'est ce qu'établit magistralement cet ouvrage et c'est ce qui fait en grande partie l'originalité des villages roussillonnais. Aymat Catafau devient, dès ce premier livre, un spécialiste incontesté de l'histoire du Roussillon. Mais au-delà, par l'exemple qu'il a développé, par les perspectives qu'il ouvre, il apporte une contribution d'importance à notre connaissance de la vie des campagnes médiévales. Aussi bien sait-on depuis longtemps qu'il n'est pas de hiatus entre histoire générale et histoire locale.L'une vit de l'autre». Pierre Bonnassie, professeur à l'Université de Toulouse-Le Mirail. « En mariant la dimension diachronique et thématique, Aymat Catafau restitue deux mouvements simultanés : la création d'un réseau villageois (par une sorte de sélection darwinienne) et la création d'un tissu villageois (par cernes de croissance autour de la cellera primitive). Paradigme du village ecclésial, thème de recherche majeur de cette dernière décennie, la cellera a bien trouvé son historien ». Benoît Cursente, directeur de recherches au CNRS. « Une étude très fine des documents relatifs aux celleres roussillonnaises, étayée par une exploration très minutieuse des plans anciens et des morphologies villageoises actuelles a permis de développer et d'étayer une thèse originale : les celleres ont joué un rôle essentiel entre l'église et le castrum dans la genèse du village roussillonnais. C'est une vision dynamique, neuve et séduisante du village roussillonnais au Moyen Âge ». Pierre Toubert, professeur au Collège de France. 606 $aRegions & Countries - Europe$2HILCC 606 $aHistory & Archaeology$2HILCC 606 $aFrance$2HILCC 607 $aRoussillon (France : Province)$xHistory 607 $aFrance$xHistory$yMedieval period, 987-1515 607 $aRoussillon (France : Province)$xChurch history 607 $aRoussillon (France : Province)$xDescription and travel 607 $aRoussillon (France : Province)$xReligious life and customs 610 $aRoussillon 610 $acellera 610 $aville médiévale 610 $alieux sacrés 610 $avillage médiéval 615 7$aRegions & Countries - Europe 615 7$aHistory & Archaeology 615 7$aFrance 676 $a944/.89 700 $aCatafau$b Aymat$0996821 801 0$bPQKB 906 $aBOOK 912 $a9910140127703321 996 $aLes celleres et la naissance du village en Roussillon (Xe-XVe siècles$92285732 997 $aUNINA