LEADER 02544oam 2200565I 450 001 9910139876603321 005 20230509122937.0 010 $a1-78017-013-0 010 $a1-906124-36-1 035 $a(CKB)1000000000807217 035 $a(EBL)634526 035 $a(OCoLC)682539985 035 $a(SSID)ssj0000484273 035 $a(PQKBManifestationID)11311693 035 $a(PQKBTitleCode)TC0000484273 035 $a(PQKBWorkID)10573895 035 $a(PQKB)11561068 035 $a(MiAaPQ)EBC634526 035 $a(EXLCZ)991000000000807217 100 $a20081106d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aExploiting IT for business benefit /$fBob Hughes 210 1$aSwindon :$cBritish Computer Society,$d[2008] 215 $a1 online resource (213 pages) 300 $aDescription based upon print version of record. 311 1 $a1-306-20702-9 311 1 $a1-902505-92-1 320 $aIncludes bibliographical references (p. 183-188) and index. 327 $aCopyright; Contents; List of figures and tables; Author; Abbreviations; Preface; 1 The Internet, the Web and Business Opportunity; 2 Using the Internet to Generate Competitive Advantage; 3 The Value Chain and the Internet; 4 The Business and Technological Environment; 5 Customer Relationship Management; 6 Enterprise Resource Planning Systems; 7 From Ebusiness Strategy to Implementation; Activity Pointers; References; Index; Back Cover 330 $aIT is the driving force behind business, but often the technological agenda is set without reference to the commercial goals of the company. Bob Hughes' introduction to delivering success through information technology gives IT and business managers and students the insight needed to make effective use of technology in the pursuit of those goals. 606 $aInformation technology$xManagement 606 $aBusiness enterprises$xComputer networks$xManagement 606 $aManagement information systems 615 0$aInformation technology$xManagement. 615 0$aBusiness enterprises$xComputer networks$xManagement. 615 0$aManagement information systems. 676 $a658.4038 700 $aHughes$b Bob$0603056 712 02$aBritish Computer Society. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139876603321 996 $aExploiting IT for business benefit$92325677 997 $aUNINA