LEADER 03868nam 2200697Ia 450 001 9910139858803321 005 20191212191856.0 010 $a0-470-58838-1 010 $a1-282-30651-0 010 $a9786612306518 010 $a1-118-25800-2 010 $a0-470-58836-5 035 $a(CKB)1000000000806825 035 $a(EBL)469863 035 $a(SSID)ssj0000285905 035 $a(PQKBManifestationID)11273335 035 $a(PQKBTitleCode)TC0000285905 035 $a(PQKBWorkID)10320622 035 $a(PQKB)10727496 035 $a(MiAaPQ)EBC469863 035 $a(OCoLC)768243548 035 $a(EXLCZ)991000000000806825 100 $a20090915d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$a140 characters$b[electronic resource] $ea style guide for the short form /$fDom Sagolla 210 $aHoboken, N.J. $cJohn Wiley & Sons$dc2009 215 $a1 online resource (210 p.) 300 $aDescription based upon print version of record. 311 $a0-470-55613-7 320 $aIncludes bibliographical references and index. 327 $a140 Characters: A Style Guide for the Short Form; Contents; Acknowledgments; Foreword; Introduction; The Short Form; The History of Twitter; Part One: LEAD; Chapter 1: Describe: A Brief Digression to Discuss Journalism Is Warranted; Chapter 2: Simplify: Say More with Less; Chapter 3: Avoid: Don't Become a Fable about Too Much Information; Part Two: VALUE; Chapter 4: Voice: Say It Out Loud; Chapter 5: Reach: Understand Your Audience; Chapter 6: Repeat: It Worked for Shakespeare; Chapter 7: Mention: Stamp Your Own Currency; Chapter 8: Dial: Search for Silence, Volume, and Frequency 327 $aChapter 9: Link: Deduce the Nature of Short MessagesChapter 10: Word: Expose the Possibilities in Phraseology, Poetry, and Invention; Part Three: MASTER; Chapter 11: Tame: Apply Multiple Techniques Toward the Same End; Chapter 12: Cultivate: Meet 140 Characters, Each with a Unique Story; Chapter 13: Branch: Steady, Organic Growth Is Most Manageable; Part Four: EVOLVE; Chapter 14: Filter: Teach the Machine to Think Ahead; Chapter 15: Open: Give and You Shall Receive; Chapter 16: Imitate: There Is Nothing Original, Except in Arrangement 327 $aChapter 17: Iterate: Practice a Sequence of Tiny AdjustmentsPart Five: ACCELERATE; Chapter 18: Increase: Do More; Chapter 19: Fragment Do it Smaller; Recommended Reading; Glossary; Index 330 $aMake the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, s 606 $aInstant messaging 606 $aText messages (Cell phone systems) 606 $aElectronic mail messages 606 $aDigital media$xEditing 606 $aOnline authorship 606 $aAuthorship$vStyle manuals 608 $aElectronic books. 615 0$aInstant messaging. 615 0$aText messages (Cell phone systems) 615 0$aElectronic mail messages. 615 0$aDigital media$xEditing. 615 0$aOnline authorship. 615 0$aAuthorship 676 $a808 676 $a808.066384 700 $aSagolla$b Dom$0967985 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139858803321 996 $a140 characters$92198436 997 $aUNINA