LEADER 04087nam 2200661 a 450 001 9910785296403321 005 20230710173723.0 010 $a1-00-344631-0 010 $a1-000-97420-0 010 $a1-003-44631-0 010 $a1-57922-545-4 010 $a1-4416-5191-8 035 $a(CKB)2670000000039024 035 $a(EBL)911881 035 $a(OCoLC)646828481 035 $a(SSID)ssj0000425305 035 $a(PQKBManifestationID)12130666 035 $a(PQKBTitleCode)TC0000425305 035 $a(PQKBWorkID)10364399 035 $a(PQKB)10274200 035 $a(Au-PeEL)EBL911881 035 $a(CaPaEBR)ebr10545773 035 $a(MiAaPQ)EBC911881 035 $a(EXLCZ)992670000000039024 100 $a20091215d2010 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPitch perfect$b[electronic resource] $ecommunicating with traditional and social media for scholars, researchers, and academic leaders /$fWilliam Tyson ; foreword by Robert Zemsky 205 $a1st ed. 210 $aSterling, Va. $cStylus$d2010 215 $a1 online resource (244 p.) 300 $aDescription based upon print version of record. 311 $a1-57922-333-8 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media 327 $aMedia Directories and Newsstands Institutional Support; Working With a Media Consultant; 9 Presenting New Research Findings; Professional and Trade Journals; Science Reporting by the Mainstream Media; What Makes a Good Research Story; Planting the Story Seed; Embargoes; Press Conferences; 10 When a Reporter Calls; Spare Me; 11 The Media Interview; Media Interview Checklist; Terms of Engagement; Rabbit Stew; Avoiding Media Blunders; When to Ask for a Correction; Media Advice From Academics and Scholars; 12 Radio and Television Interviews; Television Interview Basics; 13 Opinion Articles 327 $aApproaching the Opinion Page Desk Op-Ed Format; Op-Ed Writing Style; Op-Ed Added Value; 14 Letters to the Editor; 15 Speeches; 16 Book Promotion; 17 Web 2.0 and Beyond; Blogs; Twitter; Web Sites; Wikis; Podcasts; YouTube; Facebook; Conclusion; Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews; Appendix B: Canadian Media; Appendix C: British Media; Index; 330 $aHow do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. 606 $aUniversities and colleges$xPublic relations$zUnited States 606 $aCommunication in education$zUnited States 606 $aMass media and education$zUnited States 606 $aCollege teachers$xProfessional relationships$zUnited States 615 0$aUniversities and colleges$xPublic relations 615 0$aCommunication in education 615 0$aMass media and education 615 0$aCollege teachers$xProfessional relationships 676 $a659.2/937873 700 $aTyson$b William$f1949-$01579204 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785296403321 996 $aPitch perfect$93859071 997 $aUNINA LEADER 03277nam 2200697 a 450 001 9910139787103321 005 20200520144314.0 010 $a9786612445811 010 $a9781282445819 010 $a1282445812 010 $a9780874216905 010 $a0874216907 035 $a(CKB)1000000000788340 035 $a(EBL)472529 035 $a(OCoLC)437421095 035 $a(SSID)ssj0000193629 035 $a(PQKBManifestationID)11166312 035 $a(PQKBTitleCode)TC0000193629 035 $a(PQKBWorkID)10219890 035 $a(PQKB)10700387 035 $a(MiAaPQ)EBC3442691 035 $a(MdBmJHUP)muse13453 035 $a(MiAaPQ)EBC472529 035 $a(Au-PeEL)EBL472529 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/51906 035 $a(Perlego)2068205 035 $a(oapen)doab51906 035 $a(EXLCZ)991000000000788340 100 $a20071102d2008 ub 0 101 0 $aeng 135 $aurbn#---uu||u 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aLiving with stories $etelling, re-telling, and remembering /$fedited by William Schneider ; with essays by Aron L. Crowell ... [et al] 205 $a1st ed. 210 $aLogan $cUtah State University Press$dc2008 215 $a1 online resource (183 pages) : illustrations; digital, PDF file(s) 300 $aDescription based upon print version of record. 311 08$aPrint version: 9780874216899 320 $aIncludes bibliographical references and index. 327 $aContents -- 1. Introduction - William Schneider -- 2. The Giant Footprints: A Lived Sense of Story and Place - Holly Cusack-McVeigh -- 3. The St. Lawrence Island Famine and Epidemic, 1878-80: A Yupik Narrative in Cultural and Historical Context - Aron L. Crowell and Estelle Oozevaseuk -- 4. Singing and Retelling the Past - Kirin Narayan -- 5. The Weight of Faith: Generative Metaphors in the Stories of Eva Castellanoz - Joanne B. Mulcahy -- 6. The Representation of Politics and the Politics of Representation: Historicizing Palestinian Women's Narratives - Sherna Berger Gluck -- 7. Performance/Participation: A Museum Case Study in Participatory Theatre - Lorraine McConaghy -- 8. Afterword - William Schneider -- Index 330 $aIn essays about communities as varied as Alaskan Native, East Indian, Palestinian, Mexican, and African American, oral historians, folklorists, and anthropologists look at how traditional and historical oral narratives live through re-tellings, gaining meaning and significance in repeated performances, from varying contexts, through cultural and historical knowing, and due to tellers' consciousness of their audiences. 606 $aStorytelling 606 $aFolklore$xPerformance 606 $aOral tradition 606 $aOral history 615 0$aStorytelling. 615 0$aFolklore$xPerformance. 615 0$aOral tradition. 615 0$aOral history. 676 $a907 701 $aSchneider$b William S.$f1946-$0967306 701 $aCrowell$b Aron$f1952-$01023302 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139787103321 996 $aLiving with Stories$92430954 997 $aUNINA