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100   $a20100308d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aLuxury China$b[electronic resource] $emarket opportunities and potential /$fMichel Chevalier and Pierre Lu ; foreword by Sidney Toledano
210   $aSingapore ;$aHoboken, N.J. $cJohn Wiley & Sons (Asia)$d2010
215   $a1 online resource (271 p.)
300   $aDescription based upon print version of record.
311   $a0-470-82341-0 
320   $aIncludes bibliographic references (p. [241]-243) and index.
327   $aChallenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
330   $aA guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing,
606   $aConsumer behavior$zChina
606   $aConsumer behavior$zChina$vCase studies
606   $aLuxury
615  0$aConsumer behavior
615  0$aConsumer behavior
615  0$aLuxury.
676   $a658.800951
700   $aChevalier$b Michel$f1943-$0900051
701   $aLu$b Pierre Xiao$0900052
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910139749503321
996   $aLuxury China$92010919
997   $aUNINA