LEADER 03916nam 2200673 a 450 001 9910785499903321 005 20230721013631.0 010 $a1-282-87357-1 010 $a9786612873577 010 $a1-4411-2398-9 035 $a(CKB)2670000000055576 035 $a(EBL)601598 035 $a(OCoLC)676697413 035 $a(SSID)ssj0000421712 035 $a(PQKBManifestationID)11269120 035 $a(PQKBTitleCode)TC0000421712 035 $a(PQKBWorkID)10412964 035 $a(PQKB)11437525 035 $a(MiAaPQ)EBC601598 035 $a(Au-PeEL)EBL601598 035 $a(CaPaEBR)ebr10427193 035 $a(CaONFJC)MIL287357 035 $a(OCoLC)893335119 035 $a(EXLCZ)992670000000055576 100 $a20081120d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aLanguage as commodity$b[electronic resource] $eglobal structures, local marketplaces /$fedited by Peter K.W. Tan and Rani Rubdy 210 $aLondon ;$aNew York $cContinuum$dc2008 215 $a1 online resource (243 p.) 300 $aDescription based upon print version of record. 311 $a1-84706-422-1 311 $a1-84706-423-X 320 $aIncludes bibliographical references and index. 327 $aIntroduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon -- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han. 330 $aThroughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power 606 $aLanguage and languages$xEconomic aspects 606 $aLanguage and languages$xPolitical aspects 606 $aLanguage and culture 606 $aLanguage spread 606 $aCommunication, International 615 0$aLanguage and languages$xEconomic aspects. 615 0$aLanguage and languages$xPolitical aspects. 615 0$aLanguage and culture. 615 0$aLanguage spread. 615 0$aCommunication, International. 676 $a306.44 701 $aRubdy$b Rani$01539299 701 $aTan$b Peter K. W$01554824 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785499903321 996 $aLanguage as commodity$93816364 997 $aUNINA LEADER 01885oas 2200721 a 450 001 9910139675503321 005 20260127110229.0 011 $a1879-2979 035 $a(DE-599)ZDB1473144-7 035 $a(OCoLC)47189965 035 $a(CONSER) 2007247669 035 $a(CKB)958480273024 035 $a(DE-599)3112192-5 035 $a(EXLCZ)99958480273024 100 $a20010626b19671983 sy 101 0 $aeng 135 $aurmnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPlasma physics 210 $aOxford $cPergamon Press 311 08$a0032-1028 606 $aPlasma (Ionized gases)$vPeriodicals 606 $aControlled fusion$vPeriodicals 606 $aFusion nucle?aire$vPe?riodiques 606 $aPhysique nucle?aire$vPe?riodiques 606 $aPlasma (Gaz ionise?s)$vPe?riodiques 606 $aControlled fusion$2fast$3(OCoLC)fst00877097 606 $aPlasma (Ionized gases)$2fast$3(OCoLC)fst01066262 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 615 0$aPlasma (Ionized gases) 615 0$aControlled fusion 615 6$aFusion nucle?aire 615 6$aPhysique nucle?aire 615 6$aPlasma (Gaz ionise?s) 615 7$aControlled fusion. 615 7$aPlasma (Ionized gases) 676 $a530.4/4/05 712 02$aInstitute of Physics (Great Britain) 801 0$bOH1 801 1$bOH1 801 2$bOCLCQ 801 2$bBUF 801 2$bCUD 801 2$bBUF 801 2$bDLC 801 2$bOCLCQ 801 2$bOCLCA 801 2$bOCLCF 801 2$bOCLCO 801 2$bOCLCQ 801 2$bVT2 801 2$bOCLCQ 801 2$bAUD 801 2$bUAB 801 2$bOCLCL 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910139675503321 996 $aPlasma physics$9117360 997 $aUNINA