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101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aROI of $ocial media$b[electronic resource] $ehow to improve the return on your social marketing investment /$fGuy Powell, Steven Groves, Jerry Dimos
205   $a1st edition
210   $aSingapore $cJohn Wiley & Sons (Asia)$dc2011
215   $a1 online resource (319 p.)
300   $aDescription based upon print version of record.
311   $a0-470-82741-6 
320   $aIncludes bibliographical references and index.
327   $asection 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
330   $aHow to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. - Larry Weber, Founder and chairman of W2 Group, Formerly of Weber
606   $aInternet marketing
606   $aSocial media$xMarketing
606   $aSocial media$xEconomic aspects
606   $aOnline social networks$xEconomic aspects
606   $aSocial marketing
615  0$aInternet marketing.
615  0$aSocial media$xMarketing.
615  0$aSocial media$xEconomic aspects.
615  0$aOnline social networks$xEconomic aspects.
615  0$aSocial marketing.
676   $a658.802
700   $aPowell$b Guy R$0915407
701   $aGroves$b Steven$0915408
701   $aDimos$b Jerry$0915409
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910139634103321
996   $aROI of$92051923
997   $aUNINA