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100   $a20110225d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe marketer's handbook$b[electronic resource] $ereassessing marketing techniques for modern business /$fLaurie Young
205   $a1st ed.
210   $aChichester, West Sussex, U.K $cWiley$d2011
215   $a1 online resource (518 p.)
300   $aDescription based upon print version of record.
311   $a1-119-97850-5 
311   $a0-470-74687-4 
320   $aIncludes bibliographical references(p. [469]-477) and index.
327   $aTHE MARKETER'S HANDBOOK: Reassessing Marketing Techniques for Modern Business; CONTENTS; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; Alphabetical Entries; IN CONCLUSION; REFERENCES; INDEX
330   $aThis book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: "how useful and relevant is this concept? Will it improve dec
606   $aMarketing
606   $aIndustrial management
606   $aMàrqueting$2thub
606   $aDirecció d'empreses$2thub
608   $aElectronic books.
608   $aLlibres electrònics$2thub
615  0$aMarketing.
615  0$aIndustrial management.
615  7$aMàrqueting
615  7$aDirecció d'empreses
676   $a658.8
686   $aBUS058000$2bisacsh
700   $aYoung$b Laurie$f1955-$0958182
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910139567603321
996   $aThe marketer's handbook$92205133
997   $aUNINA

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040   $aBibl. Dip.le Aggr. Ingegneria Innovazione - Sez. Ingegneria Innovazione$beng
082 00$a005.7565$220
100 1 $aNelson, Stephen L.,$d<1959->$042836
245 10$aGuide compass :$bMicrosoft Access 97 /$cStephen L. Nelson
260   $a[Segrate] :$bMondadori informatica ;$a[Redmond] :$bMicrosoft press,$c1997
300   $ax, 182 p. :$bill., (some col.) ;$c21 cm
490 0 $aGuide compass
500   $aOrig. title: Field guide to Microsoft Access for Windows 97
500   $aIncludes index
500   $a"Guida a Microsoft Access 97 per Windows 95 e Windows NT 4.0"--Cover
630 00$aMicrosoft Access
630 00$aMicrosoft Windows (Computer file)
650  0$aDatabase management
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945   $aLE026 005.7565 NEL 01.01 1997$g1$i2026000135571$lle026$mTesto collocato sul pavimento.$nFondo GISI$og$pE0.00$q-$rl$st  $t0$u0$v0$w0$x0$y.i16030539$z26-05-22
996   $aGuide compass$92856504
997   $aUNISALENTO
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