LEADER 02245nam  2200649 a 450 
001 9910139561203321
005 20230802004245.0
010   $a1-119-96119-X
010   $a1-119-20815-7
010   $a1-283-33775-4
010   $a9786613337757
010   $a1-119-96118-1
035   $a(CKB)2550000000063999
035   $a(EBL)818569
035   $a(OCoLC)792986276
035   $a(SSID)ssj0000537307
035   $a(PQKBManifestationID)12231897
035   $a(PQKBTitleCode)TC0000537307
035   $a(PQKBWorkID)10553258
035   $a(PQKB)10827227
035   $a(MiAaPQ)EBC818569
035   $a(Au-PeEL)EBL818569
035   $a(CaPaEBR)ebr10512901
035   $a(CaONFJC)MIL333775
035   $a(EXLCZ)992550000000063999
100   $a20110817d2012      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe growth drivers$b[electronic resource] $ethe definitive guide to building marketing capabilities /$fAndy Bird and Mhairi McEwan
205   $a2nd ed.
210   $aHoboken, N.J. $cWiley$d2012
215   $a1 online resource (318 p.)
300   $aDescription based upon print version of record.
311   $a1-119-95331-6 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
330   $a"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--$cProvided by publisher.
606   $aMarket segmentation
606   $aEconomic development
606   $aInvestments
615  0$aMarket segmentation.
615  0$aEconomic development.
615  0$aInvestments.
676   $a658.8/02
686   $aBUS043000$2bisacsh
700   $aBird$b Andy$0936994
701   $aMcEwan$b Mhairi$0936995
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910139561203321
996   $aThe growth drivers$92110350
997   $aUNINA