LEADER 04436nam 2200733 450 001 9910139481703321 005 20221206235707.0 010 $a1-282-69015-9 010 $a9786612690150 010 $a0-470-53021-9 010 $a0-470-53020-0 024 7 $a10.1002/9780470530214 035 $a(CKB)2550000000005920 035 $a(EBL)477710 035 $a(SSID)ssj0000342924 035 $a(PQKBManifestationID)11947773 035 $a(PQKBTitleCode)TC0000342924 035 $a(PQKBWorkID)10289853 035 $a(PQKB)11670350 035 $a(MiAaPQ)EBC477710 035 $a(CaBNVSL)mat08039575 035 $a(IDAMS)0b00006485f0d4fc 035 $a(IEEE)8039575 035 $a(PPN)252557689 035 $a(OCoLC)592756214 035 $a(EXLCZ)992550000000005920 100 $a20171024d2008 uy 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe six immutable laws of mobile business /$fPhilip Sugai, Marco Koeder, Ludovico Ciferri 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons,$dc2010. 210 2$a[Piscataqay, New Jersey] :$cIEEE Xplore,$d[2009] 215 $a1 online resource (223 p.) 300 $aDescription based upon print version of record. 311 $a1-118-02789-2 311 $a0-471-74146-9 320 $aIncludes bibliographical references and index. 327 $aImmutable law no. 1: value over culture -- Immutable law no. 2: the law of the ecosystem -- Immutable law no. 3: mobility empowers -- Immutable law no. 4: the value of time zones -- Immutable law no. 5: mobile-specific business models are essential -- Immutable law no. 6: the future is simplexity -- Parting thoughts. 330 $aValuable lessons from Japan's mobile industry yield six immutable laws for mobile business Globally Japan's mobile customers have enjoyed better mobile devices, more content, and the most advanced functionality and services for more than a decade. Now, this book helps cut through the many myths and all of the hype surrounding Japan's mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps readers understand the six immutable laws of mobile business. These laws will help businesses successfully navigate the challenges that the world's Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri guide readers to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths. The book highlights Japan's incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest that the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that "Simplexity" will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers toward successful business models and practices for the present and future mobile Internet. This book serves as the beginning of the conversation of "The Six Immutable Laws of Mobile Business," which is regularly being updated and expanded upon at the Web site:www.siximmutablelaws.com. 606 $aCell phone services industry$zJapan 606 $aCell phones$xSocial aspects$zJapan 606 $aMobile communication systems$xEconomic aspects 606 $aCell phone services industry$xManagement 606 $aNew products 615 0$aCell phone services industry 615 0$aCell phones$xSocial aspects 615 0$aMobile communication systems$xEconomic aspects. 615 0$aCell phone services industry$xManagement. 615 0$aNew products. 676 $a384.5/350952 676 $a621.382 700 $aSugai$b Philip$0875159 701 $aKoeder$b Marco$0875160 701 $aCiferri$b Ludovico$0173928 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910139481703321 996 $aThe six immutable laws of mobile business$91953699 997 $aUNINA