LEADER 04781nam 2200589 a 450 001 9910139247303321 005 20200520144314.0 010 $a1-119-20797-5 010 $a1-118-69888-6 010 $a1-118-69882-7 035 $a(Safari)9781118698884 035 $a(OCoLC)859207767 035 $a(OCoLC)ocn859207767 035 $a(Au-PeEL)EBL1211890 035 $a(CaPaEBR)ebr10719148 035 $a(OCoLC)843124270 035 $a(CaSebORM)9781118698884 035 $a(MiAaPQ)EBC1211890 035 $a(EXLCZ)992560000000103660 100 $a20150303d2013 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aReshaping retail$b[electronic resource] $ewhy technology is transforming the industry and how to win in the new consumer driven world /$fStefan Niemeier, Andrea Zocchi, and Marco Catena 205 $a1st edition 210 $aChichester, West Sussex, U.K. $cWiley$dc2013 215 $a1 online resource (1 v.) $cill 300 $aIncludes index. 311 $a1-118-65666-0 320 $aIncludes bibliographical references and index. 327 $a1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen. 330 $aThe modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution - radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. 606 $aRetail trade$xTechnological innovations 606 $aRetail trade$xCustomer services 606 $aElectronic commerce 615 0$aRetail trade$xTechnological innovations. 615 0$aRetail trade$xCustomer services. 615 0$aElectronic commerce. 676 $a658.8/7 686 $aBUS058000$2bisacsh 700 $aNiemeier$b Stefan$f1973-$0981739 701 $aZocchi$b Andrea$0981740 701 $aCatena$b Marco$f1977-$0981741 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139247303321 996 $aReshaping retail$92240642 997 $aUNINA