LEADER 03427nam 2200613Ia 450 001 9910139212803321 005 20170816121212.0 010 $a1-118-98380-7 010 $a1-62198-437-0 010 $a1-283-02631-7 010 $a9786613026316 010 $a1-118-00993-2 035 $a(CKB)2560000000058564 035 $a(EBL)661481 035 $a(OCoLC)705538465 035 $a(SSID)ssj0000468905 035 $a(PQKBManifestationID)11272209 035 $a(PQKBTitleCode)TC0000468905 035 $a(PQKBWorkID)10507392 035 $a(PQKB)11071880 035 $a(MiAaPQ)EBC661481 035 $a(EXLCZ)992560000000058564 100 $a20100917d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEssentials of intellectual property /$fAlexander I. Poltorak, Paul J. Lerner 205 $a2nd ed. 210 $aHoboken, NJ $cWiley$dc2011 215 $a1 online resource (322 p.) 225 0 $aEssentials series 300 $aDescription based upon print version of record. 311 $a0-470-88850-4 320 $aIncludes bibliographical references and index. 327 $aESSENTIALS of Intellectual Property: Law, Economics, and Strategy; Contents; Foreword to the Second Edition; Foreword to the First Edition; Preface: Intellectual Property: The Currency of the New Economy; Author's Note; Acknowledgments; About the Authors; Introduction: Setting the Stage; 1 The Big Three: Patents, Trademarks, and Copyrights; 2 The Supporting Players: Other Types of IP - Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements; 3 Protecting the Fruits of Your Research and Development 327 $a4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)5 What Is It Worth? Putting a Value on Intellectual Property; 6 Make More Money by Sharing (Licensing); 7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property; 8 Enforcing Your Rights; 9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace; 10 The Patent Portfolio and Its Effect on Stock Price; 11 How the Courts Have Changed the Patent Law; 12 Patent Reform; Appendixes; Bibliography; Further Reading; Index 330 $aThe definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask worksCovers important concepts 606 $aIntellectual property$zUnited States 606 $aIntangible property$zUnited States 615 0$aIntellectual property 615 0$aIntangible property 676 $a346.7304/8 686 $aLAW050000$2bisacsh 700 $aPoltorak$b Alexander$g(Alexander I.)$0921472 701 $aLerner$b Paul$g(Paul J.)$0921473 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139212803321 996 $aEssentials of intellectual property$92066862 997 $aUNINA