LEADER 02819nam 2200541Ia 450 001 9910139037303321 005 20200520144314.0 010 $a1-118-69967-X 010 $a1-118-69963-7 010 $a1-118-69966-1 035 $a(CKB)2550000001106879 035 $a(EBL)1324466 035 $a(OCoLC)842337759 035 $a(MiAaPQ)EBC1324466 035 $a(DLC) 2013018580 035 $a(Au-PeEL)EBL1324466 035 $a(CaPaEBR)ebr10740163 035 $a(CaONFJC)MIL507249 035 $a(PPN)191455350 035 $a(EXLCZ)992550000001106879 100 $a20130503d2013 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSocial networks and their economics$b[electronic resource] $einfluencing consumer choice /$fDr Daniel Birke 210 $aHoboken $cWiley$d2013 215 $a1 online resource (222 p.) 300 $aDescription based upon print version of record. 311 $a1-118-45765-X 311 $a1-299-75998-X 320 $aIncludes bibliographical references and index. 327 $aPreface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire. 330 $aReveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling 606 $aSocial networks$xEconomic aspects 606 $aConsumer behavior 615 0$aSocial networks$xEconomic aspects. 615 0$aConsumer behavior. 676 $a658.8/34 700 $aBirke$b Daniel$0956074 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139037303321 996 $aSocial networks and their economics$92164273 997 $aUNINA