LEADER 05431nam 2200685 450 001 9910139033703321 005 20210208204512.0 010 $a1-118-89126-0 010 $a1-118-83410-0 010 $a1-118-83416-X 035 $a(CKB)2550000001159873 035 $a(EBL)1443910 035 $a(OCoLC)861080366 035 $a(SSID)ssj0001174379 035 $a(PQKBManifestationID)11720193 035 $a(PQKBTitleCode)TC0001174379 035 $a(PQKBWorkID)11106558 035 $a(PQKB)10919944 035 $a(MiAaPQ)EBC1443910 035 $a(EXLCZ)992550000001159873 100 $a20160330h20122012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aReturn on impact $eleadership strategies for the age of connected relationships /$fDavid Nour ; cover design by Beth Lower 210 1$aWashington, District of Columbia :$cASAE, The Center for Association Leadership,$d2012. 210 4$dİ2012 215 $a1 online resource (256 p.) 225 1 $aASAE/Jossey-Bass Series 300 $aDescription based upon print version of record. 311 $a0-88034-336-2 311 $a1-306-11827-1 327 $aReturn on Impact: Leadership Strategies For The Age of Connected Relationships; Copyright; Contents; Integrated QR Codes; QR Codes; Welcome to the Age of Empowered Customers!; "There are no shortcuts!"; Chapter 1: Do You Still Matter?; Storytelling as a Core Competency; They're Happy Because They're Eating Lard; Meet Sermo; The Rest of the Story...; What Got You Here Won't Get You There: Social's Impact on Growth, Jobs, and Prosperity; Can You Find Me Now? The Value of Search; Evolution of Value-Add Versus Value-Seek; There Is an App for That... 327 $aMember/Customer-Centric Expectations: 1 to Everything7 Measures of Success, The Decision to Join, and Race for Relevance; Chapter 2: Develop a Robust Social Strategy, an Imperative First Step; The Best Possible Choices; Changing the Organization's Purpose; Painful Examples of What Not to Do; When the Strategy Is Wrong, Broken, or Weak; Why Social Should Influence Your Strategy; Listen to What They Do; The Missing Link in Porter's Five Forces; The Evolution of Engagement; From Monologue to Dialogue to Community; Uncovering What's Holding You Back; Think Differently About Social with IMPACT 327 $aChapter 3: Embrace World-Class EngagementGetting Beyond Serving Us Versus Them; We Evaluate Logically and Buy Emotionally; The Ripple Effect of Buyer Behavior; Demographics Versus Psychographics; Meet Your New Buyer Types; Evolving to a Social Organization; Chapter 4: Build a Different Kind of Organization; Does Your Board Have What It Takes?; Making Decisions Differently; Social Is the Engine for Growth; Leadership Competencies and Growth Fueled by Social; 1. Distributed Accountability; 2. Governance Council; 3. Co-Opetition; 4. Heightened Insights and 5. Intense Social Analytics 327 $aChapter 5: ""iTunify"" Your CapabilitiesModularize Based on Their Needs; On Air; Anticipate Member Evolutions; Thinking Beyond Membership Dues; Top of the Box Split with a Corner Strike; "iTunification" of Membership Models; Digital Migration of Human Knowledge; Three Initials After My Name for My Benefit or Yours?; Mobile Capabilities-Separating the Biz from the Buzz; Schema Disruption in Advocacy Marketing; Chapter 6: Attract and Develop Unparalleled Social Talent; From Best Practices to Best Practitioners; Beyond Mediocrity to Meritocracy; Time to get a CLOU 327 $aCollective Intelligence, Social Creativity, and Problem SolvingMisperceptions of Social Collaboration; Let's Convo; The Impact of Initiative, Intrapreneurship, and Pride; Meet Me with a Better Question in the LOFT; A Different Kind of Race for Relevance; Rewarding Social Behaviors; Chapter 7: Socially Enable Your Execution; Don't Lose Your Compass; High Adoption Leads to Organizational Anticipation; Getting to the Future State; Step 1-Enable open thinking in social applications; Step 2-Recruit unwavering champions; Step 3-Engage new users with hands-on activities 327 $aStep 4-Integrate social as an enabler of their everyday functions 330 $aStrategies for setting your association apart in today''s socially enabled world Access to information is instantaneous. Social tools put professional networks within arm''s reach. What are the leadership strategies that will allow your organization to create and support differentiating value and nurture ongoing relationships with your members? In Return on Impact: Leadership Strategies for the Age of Connected Relationships, Nour charts the implications of a socially enabled world and the reinvention-in structure and governance, talent acquisition, listening practices, and business and revenu 410 0$aASAE/Jossey-Bass Series 606 $aLeadership 606 $aSocial networks$xEconomic aspects 606 $aStrategic planning 608 $aElectronic books. 615 0$aLeadership. 615 0$aSocial networks$xEconomic aspects. 615 0$aStrategic planning. 676 $a658 676 $a658.4092 700 $aNour$b David$0984822 702 $aLower$b Beth 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910139033703321 996 $aReturn on impact$92250347 997 $aUNINA