LEADER 05457nam 22007453u 450 001 9910138986903321 005 20240402003607.0 010 $a1-118-56139-2 010 $a1-118-56138-4 035 $a(CKB)2550000001166770 035 $a(EBL)1569023 035 $a(OCoLC)864789947 035 $a(SSID)ssj0001060079 035 $a(PQKBManifestationID)11695206 035 $a(PQKBTitleCode)TC0001060079 035 $a(PQKBWorkID)11087270 035 $a(PQKB)11074859 035 $a(MiAaPQ)EBC1569023 035 $a(EXLCZ)992550000001166770 100 $a20140210d2013|||| u|| | 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aNetwork Advantage $eHow to Unlock Value From Your Alliances and Partnerships 205 $a1st ed. 210 $aHoboken $cWiley$d2013 215 $a1 online resource (322 p.) 300 $aDescription based upon print version of record. 311 $a1-118-56145-7 311 $a1-306-16897-X 327 $aCover; Endorsements; Title page; Copyright page; Contents; Acknowledgments; Preface; Bridging the Gap between Academics and Executives; Our Perspectives; Increasing Your Network Advantage; The Toolbox; Benefits For You; Introduction: All Roads Lead to London; Three Degrees of Network Advantage; First-Degree Network Advantage; Second-Degree Network Advantage; Third-Degree Network Advantage; From Academic Research to Management Practice; How to Use this Book to Increase Your Network Advantage; Going Forward; Chapter Highlights; Chapter One: Network Advantage: Making the Stealth Bomber 327 $aA Tale of Two Attempts The Principles of Network Advantage; Alliance Portfolios; Alliance Portfolios versus Ecosystems; First-Degree Network Advantage; Second-Degree Network Advantage; Third-Degree Network Advantage; Why Networks Fail; Going Forward; Chapter Highlights; Chapter Two: Comparing Network Advantage: Sony versus Samsung; First-Degree Advantage; Second-Degree Advantage; Using the Second-Degree Perspective to Predict the Future; Third-Degree Advantage; Looking Inside the Circles; Sony: Divisions Rule; Samsung: Strong Center Connects Divisions 327 $aComparing Network Advantage: Sony vs. Samsung Going Forward; Chapter Highlights; Chapter Three: The First-Degree Perspective: Strengthening the Foundation of Network Advantage; "Four Dimensions of Fit" Framework; Step 1: Evaluate Strategy Fit; Step 2: Evaluate Resource Fit; Step 3: Evaluate Organization Fit; Step 4: Evaluate Culture Fit; Step 5: Reflect on Results; Applying the "Four Dimensions of Fit" Framework: The Chalhoub Group Case; Strategy Fit; Resource Fit; Organization Fit; Culture Fit; Capturing the "Four Dimensions of Fit": Alliance Fit Chart; Using the First-Degree Assessment Tool 327 $aFirst-Degree Assessment in Action: Philips Electronics Going Forward; Chapter Highlights; Chapter Four: The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage; Hub-and-Spoke Alliance Portfolio Configuration; Integrated Alliance Portfolio Configuration; Hybrid Alliance Portfolio Configuration; Renesas's Hybrid Portfolio Configuration: A Blend of the Two; The Configuration Alignment Tool (CAT): Conceptual Overview; Industry Dynamism; Breadth of Product or Service Range; Market Power; Putting the Factors Together; Going Forward 327 $aChapter Highlights Chapter Five: Evaluating and Changing Your Alliance Portfolio Configuration; Visualizing the Second Degree; Simplified Alliance Portfolios; Alliance Portfolio Summaries; Visualizing Your Firm's Second Degree; Step 1: Draw a Simplified or a Full Picture of Your Alliance Portfolio; Step 2: Count and Analyze Open and Closed Ties; Step 3: Use the Configuration Alignment Tool (CAT); Step 4: Develop Portfolio Adjustment Plan; Step 5: Reflect on the Results; Five ways to Build Open Ties; Four Ways to Build Closed Ties; Going Forward; Chapter Highlights 327 $aChapter Six: The Third-Degree Perspective: Achieving the Status Advantage 330 $aCompanies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information · better cooperation · increased power Network Advantage shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages 606 $aBusiness 606 $aElectronic commerce 606 $aInternet advertising 606 $aInternet marketing 606 $aPartnership 606 $aBusiness networks 606 $aProblem solving 615 4$aBusiness. 615 4$aElectronic commerce. 615 4$aInternet advertising. 615 4$aInternet marketing. 615 0$aPartnership 615 0$aBusiness networks 615 0$aProblem solving 676 $a658.872 686 $aBUS019000$2bisacsh 700 $aGreve$b Henrich$0981482 701 $aRowley$b Tim$0981483 701 $aShipilov$b Andrew$0981484 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910138986903321 996 $aNetwork Advantage$92240160 997 $aUNINA