LEADER 02610nam  2200613 a 450 
001 9910138873803321
005 20200520144314.0
010   $a1-118-40487-4
010   $a1-119-20785-1
010   $a1-283-54264-1
010   $a9786613855091
010   $a1-118-40485-8
035   $a(CKB)2550000000107718
035   $a(EBL)968085
035   $a(OCoLC)799764312
035   $a(SSID)ssj0000693119
035   $a(PQKBManifestationID)11444036
035   $a(PQKBTitleCode)TC0000693119
035   $a(PQKBWorkID)10637805
035   $a(PQKB)11422046
035   $a(MiAaPQ)EBC968085
035   $a(Au-PeEL)EBL968085
035   $a(CaPaEBR)ebr10580160
035   $a(CaONFJC)MIL385509
035   $a(OCoLC)793503527
035   $a(EXLCZ)992550000000107718
100   $a20120511d2012      uy             0
101 0 $aeng
135   $aur|n#||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aShare this$b[electronic resource] $ethe social media handbook for PR professionals /$fChartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington
210   $aChichester, West Sussex, U.K. $cJohn Wiley & Sons$d2012
215   $a1 online resource (246 pages)
300   $aIncludes index.
311   $a1-118-40484-X 
327   $apt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future.
330   $aShare This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.  The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skiiis
606   $aPublic relations
606   $aSocial media
608   $aElectronic books.
615  0$aPublic relations.
615  0$aSocial media.
676   $a659.20285/4678
701   $aWaddington$b Stephen$0906318
712 02$aChartered Institute of Public Relations.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910138873803321
996   $aShare this$92094012
997   $aUNINA