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010   $a1-283-54972-7
010   $a9786613862174
010   $a1-118-37424-X
010   $a1-118-37481-9
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100   $a20120508d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aStore wars$b[electronic resource] $ethe worldwide battle for mindspace and shelfspace, online and in-store /$fGreg Thain and John Bradley
205   $a2nd ed.
210   $aChichester, West Sussex, U.K. $cWiley$d2012
215   $a1 online resource (310 p.)
300   $aDescription based upon print version of record.
311   $a1-118-37406-1 
320   $aIncludes bibliographical references and index.
327   $aShifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
330   $aThe sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc
606   $aRetail trade
606   $aMarketing
606   $aConsumer goods
615  0$aRetail trade.
615  0$aMarketing.
615  0$aConsumer goods.
676   $a381./1
700   $aThain$b Greg$f1954-$0891765
701   $aBradley$b John$f1957-$0891766
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910138869603321
996   $aStore wars$91991663
997   $aUNINA