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100   $a20120107d2013      uy             0
101 0 $aeng
135   $aurcn####|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aRetail marketing and branding$b[electronic resource] $ea definitive guide to maximizing ROI /$fJesko Perrey and Dennis Spillecke
205   $a2nd ed.
210   $aChichester, West Sussex $cWiley$d2013
215   $a1 recurso en línea (399 páginas) $cilustraciones
300   $a"Perspectives on consumer industries & retail"--Cover.
300   $aIncludes index.
311   $a1-118-48952-7 
327   $apt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
330   $aRetail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.  The second edition of Retail Marketing and Branding includes the following updates:  * New and updated case examples  * Updated figures and examples throughout  * New interviewers with recent experiences  * Additional chapters
606   $aBranding (Marketing)
606   $aBrand name products
606   $aRetail trade
606   $aConstrucció de marca (Màrqueting)$2thub
606   $aProductes de marca$2thub
606   $aComerç al detall$2thub
608   $aLlibres electrònics$2thub
615  0$aBranding (Marketing)
615  0$aBrand name products.
615  0$aRetail trade.
615  7$aConstrucció de marca (Màrqueting)
615  7$aProductes de marca
615  7$aComerç al detall
676   $a658.8
676   $a658.8700688
700   $aPerrey$b Jesko$0907418
701   $aSpillecke$b Dennis$0907419
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910138865003321
996   $aRetail marketing and branding$92029882
997   $aUNINA