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200 14$aThe development of marketing management$b[electronic resource] $ethe case of the USA, c. 1910-1940 /$fKazuo Usui
210   $aAldershot, England ;$aBurlington, VT $cAshgate$dc2008
215   $a1 online resource (179 p.)
225 1 $aThe history of retailing and consumption
300   $aDescription based upon print version of record.
311   $a0-7546-0606-6 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers
327   $a6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index
330   $aThis book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
410  0$aHistory of retailing and consumption.
606   $aMarketing$zUnited States$xManagement$xHistory$y20th century
606   $aMarketing$zUnited States$xHistory$y20th century
606   $aMarketing$xManagement$vCase studies
608   $aElectronic books.
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615  0$aMarketing$xHistory
615  0$aMarketing$xManagement
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200 00$aWaste Management /$fedited by Er Sunil Kumar
210  1$aRijeka, Croatia :$cInTech,$d2010.
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