LEADER 03291nam 2200601 a 450 001 9910791708503321 005 20161219111723.0 010 $a1-4522-7872-5 010 $a1-4129-6471-7 010 $a1-4833-2986-0 010 $a1-4416-5524-7 010 $a1-4522-1589-8 035 $a(CKB)2560000000090332 035 $a(EBL)1039497 035 $a(OCoLC)642206807 035 $a(SSID)ssj0000412079 035 $a(PQKBManifestationID)11913125 035 $a(PQKBTitleCode)TC0000412079 035 $a(PQKBWorkID)10365485 035 $a(PQKB)10178736 035 $a(MiAaPQ)EBC1039497 035 $a(OCoLC)936379308 035 $a(StDuBDS)EDZ0000158970 035 $a(EXLCZ)992560000000090332 100 $a20130912d2009 fy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aArguing for a general framework for mass media scholarship$b[electronic resource] /$fW. James Potter 210 $aLondon $cSAGE$d2009 215 $a1 online resource (xxii, 394 p.) 300 $aDescription based upon print version of record. 311 $a1-322-28256-0 311 $a1-4129-6470-9 320 $aIncludes bibliographical references (p. 326-366) and indexes. 327 $aCover; Brief Contents; Detailed Contents; Preface; Part I - Introduction; Chapter 1 - Why Do We Need a General Framework?; Chapter 2 - Introduction to the General Framework; Part II - Explaining the Media Organizations Facet; Chapter 3 - Mass Media Organizations Line of Thinking; Chapter 4 - Business Strategies; Chapter 5 - Marketing Strategies; Chapter 6 - Employment Strategies; Part III - Explaining the Media Audiences Facet; Chapter 7 - Media Audience Line of Thinking; Chapter 8 - Audience Cognitive Algorithms; Chapter 9 - Audience: Filtering Media Messages 327 $aChapter 10 - Audience: Meaning MatchingChapter 11 - Audience: Meaning Construction; Part IV - Explaining the Media Messages Facet; Chapter 12 - Media Message Line of Thinking; Chapter 13 - Message Formulas and Conventions-General; Chapter 14 - Message Formulas and Conventions by Genre; Chapter 15 - Critique of Media Message Scholarship; Part V - Explaining the Media Effects Facet; Chapter 16 - Media Effects Line of Thinking; Chapter 17 - Conceptualizing Media Influence and Media Effects; Chapter 18 - Designing Media Effects Studies; Part VI - Conclusion 327 $aChapter 19 - Integration of ExplanationsReferences; Author Index; Subject Index; About the Author 330 8 $aIn this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research. 606 $aMass media$xResearch$xHistory 606 $aMass media$xResearch$xMethodology 615 0$aMass media$xResearch$xHistory. 615 0$aMass media$xResearch$xMethodology. 676 $a302.23072 700 $aPotter$b W. James$01506566 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910791708503321 996 $aArguing for a general framework for mass media scholarship$93818414 997 $aUNINA LEADER 02403oas 2201045 a 450 001 9910137060703321 005 20251119213018.0 011 $a1542-0086 035 $a(DE-599)ZDB1477214-0 035 $a(OCoLC)43428667 035 $a(CONSER) 2002215137 035 $a(CKB)954925385117 035 $a(EXLCZ)99954925385117 100 $a20000209a19609999 sy a 101 0 $aeng 135 $aurmnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBiophysical journal 210 $aBethesda, MD $cBiophysical Society 300 $aRefereed/Peer-reviewed 300 $aTitle from journal home page (HighWire Press, viewed January 9, 2000). 311 08$a0006-3495 531 0 $aBiophys. j. 606 $aBiophysics$vPeriodicals 606 $aBiophysics 606 $aBiophysique$vPe?riodiques 606 $aBiophysique 606 $aBiophysics$2fast$3(OCoLC)fst00832656 606 $aBiofísica$vRevistes$2lemac 608 $aPeriodical. 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 615 0$aBiophysics 615 2$aBiophysics. 615 6$aBiophysique 615 6$aBiophysique. 615 7$aBiophysics. 615 7$aBiofísica 676 $a574 712 02$aBiophysical Society 712 02$aAmerican Physical Society.$bDivision of Biological Physics. 801 0$bVRA 801 1$bVRA 801 2$bOCLCQ 801 2$bNSD 801 2$bOCLCQ 801 2$bOCL 801 2$bMXC 801 2$bCUS 801 2$bOCLCQ 801 2$bEYM 801 2$bLGG 801 2$bOCLCQ 801 2$bUKMGB 801 2$bOCLCQ 801 2$bOCLCF 801 2$bOCLCA 801 2$bVT2 801 2$bEUW 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 801 2$bIOG 801 2$bOCLCO 801 2$bOCLCA 801 2$bBUF 801 2$bOCLCO 801 2$bEZC 801 2$bU3W 801 2$bOCLCO 801 2$bLHU 801 2$bWYU 801 2$bOCLCO 801 2$bSFB 801 2$bGWM 801 2$bCUI 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 801 2$bUAB 801 2$bOCLCL 801 2$bCSU 801 2$bXFH 801 2$bOCLCQ 906 $aJOURNAL 912 $a9910137060703321 996 $aBiophysical journal$9799307 997 $aUNINA