LEADER 03165nam 2200589 450 001 9910136781503321 005 20231108052517.0 010 $a1-119-26571-1 035 $a(Au-PeEL)EBL4497500 035 $a(CaPaEBR)ebr11201203 035 $a(CaONFJC)MIL913545 035 $a(OCoLC)942611598 035 $a(CaSebORM)9781119265702 035 $a(MiAaPQ)EBC4497500 035 $a(EXLCZ)993710000000635959 100 $a20160420h20162016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe art of digital marketing $ethe definitive guide to creating strategic, targeted, and measurable online campaigns /$fIan Dodson 210 1$aHoboken, New Jersey :$cWiley,$d2016. 210 4$d©2016 215 $a1 online resource (viii, 385 p.) : $b ill 225 1 $aTHEi Wiley ebooks 300 $aIncludes index. 311 $a1-119-26710-2 311 $a1-119-26570-3 311 $a9781119265702 327 $aPreface -- 1. An introduction to digital marketing -- 2. Search engine optimization -- 3. Pay per click -- 4. Digital display advertising -- 5. Email marketing -- 6. Social media marketing (part 1) -- 7. Social media marketing (part 2) -- 8. Mobile marketing -- 9. Analytics -- 10. Strategy and planning -- Conclusion. 330 $aThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code', and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. 410 0$aTHEi Wiley ebooks. 606 $aMàrqueting per Internet$2thub 606 $aPlanificació estratègica$2thub 606 $aInternet marketing 606 $aStrategic planning 608 $aLlibres electrònics$2thub 615 7$aMàrqueting per Internet 615 7$aPlanificació estratègica 615 0$aInternet marketing. 615 0$aStrategic planning. 676 $a658.8/72 686 $aBUS043000$2bisacsh 700 $aDodson$b Ian$0743178 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910136781503321 996 $aThe art of digital marketing$92265804 997 $aUNINA