LEADER 01353nam  2200457   450 
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005 20170412162951.0
010   $a0-7494-7716-4
035   $a(CKB)3710000000892377
035   $a(MiAaPQ)EBC4709144
035   $a(PPN)19727577X
035   $a(EXLCZ)993710000000892377
100   $a20161017h20162016  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aAdvanced customer analytics $etargeting, valuing, segmenting and loyalty techniques /$fMike Grigsby
210  1$aLondon, England :$cKogan Page,$d2016.
210  4$dİ2016
215   $a1 online resource (264 pages) $cillustrations, charts
225 1 $aMarketing Science Series
311   $a0-7494-7715-6 
320   $aIncludes bibliographical references and index.
410  0$aMarketing science series.
606   $aMarketing research
606   $aCustomer relations
606   $aCustomer loyalty
615  0$aMarketing research.
615  0$aCustomer relations.
615  0$aCustomer loyalty.
676   $a658.8/12
700   $aGrigsby$b Mike$01234042
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910136642603321
996   $aAdvanced customer analytics$92866448
997   $aUNINA