LEADER 03941nam 2200685 450 001 9910136549803321 005 20231113095811.0 010 $a1-119-22828-X 010 $a1-119-22793-3 035 $a(CKB)3710000000615912 035 $a(SSID)ssj0001635262 035 $a(PQKBManifestationID)16388845 035 $a(PQKBTitleCode)TC0001635262 035 $a(PQKBWorkID)14950626 035 $a(PQKB)11275746 035 $a(PQKBManifestationID)16393967 035 $a(PQKB)22719484 035 $a(DLC) 2016011532 035 $a(Au-PeEL)EBL4454422 035 $a(CaPaEBR)ebr11175914 035 $a(CaONFJC)MIL909356 035 $a(OCoLC)944246578 035 $a(CaSebORM)9781119227823 035 $a(MiAaPQ)EBC4454422 035 $a(EXLCZ)993710000000615912 100 $a20160306h20162016 uy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe art of client service $ethe classic guide, updated for today's marketers and advertisers /$fRobert Solomon ; foreword by Ian Schafer 205 $aThird edition. 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons, Incorporated,$d[2016] 210 4$dİ2016 215 $a1 online resource (204 pages) 225 1 $aTHEi Wiley ebooks 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-119-22831-X 311 $a1-119-22782-8 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: Dedication Foreword Introduction 1. What Makes Great Client Service? PART ONE: HOW TO BE GREAT WITH CLIENTS 2. Account Management's Role 3. Achieving The Next Level 4. Transforming A Career Into A Calling PART TWO: WINNING NEW BUSINESS FOR YOUR AGENCY 5. New Business: What It Is, Why It Is Important, And Why You Should Give A Damn 6. How To Contribute Before, During, And After Pitch Day 7. Getting To Yes PART THREE: BEGINNINNG A CLIENT RELATIONSHIP 8. In A High-Tech World, Be Low-Tech 9. What Success Looks Like 10. Always Manage Client Expectations From The Outset 11. Be Multilingual 12. Live The Client's Brand 13. Ask, "What Do My Colleagues Need To Create Great Advertising?" Then Deliver It PART FOUR: HOW TO. 330 $a"In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, "sensible, timeless advice for distinguishing your brand through generosity of spirit." This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work. The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about "what's wrong with advertising," setting up the material to follow. It ends with a provocative question, "Is account management dead," that the author counters in convincing fashion. In between there is practical, accessible content designed to help people get better at what they do"-- Provided by publisher. 410 0$aTHEi Wiley ebooks. 606 $aAdvertising 606 $aMarketing 606 $aCustomer relations 615 0$aAdvertising. 615 0$aMarketing. 615 0$aCustomer relations. 676 $a658.8/12 686 $aBUS018000$2bisacsh 700 $aSolomon$b Robert$0116308 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910136549803321 996 $aThe art of client service$92039080 997 $aUNINA